Stephanie McQuade
@stephaniemcquade
Solution-oriented Website & Growth Lead with a track record in marketing.
What I'm looking for
I'm Stephanie McQuade, an experienced Website & Growth Lead with a strong focus on optimizing online presence and driving impactful results. My journey in digital marketing has equipped me with the skills to manage websites effectively, leveraging A/B testing and personalization to enhance user engagement and conversion rates.
Throughout my career, I have successfully led international website expansions and marketing campaigns across various paid media channels. At DHL, I manage landing page templates and guide stakeholders through website migrations, ensuring adherence to corporate branding. My previous roles at Issuu and HoneyBook allowed me to hone my skills in performance marketing, where I orchestrated campaigns that significantly increased traffic and customer acquisition.
Experience
Work history, roles, and key accomplishments
Digital Platform Community Manager
DHL
Jun 2024 - Present (1 year 1 month)
Manage landing page templates for Business Units, update internal knowledge bases, and lead communications between stakeholders. Oversee website migrations into DHL.com architecture while ensuring adherence to corporate branding.
Website | Growth Lead
Issuu
Sep 2022 - Jan 2024 (1 year 4 months)
Optimized marketing landing pages through A/B testing, led international website translation, and improved communication between stakeholders. Enhanced growth and conversion rates by maintaining landing pages in Contentful.
Performance Marketing Manager
Issuu
Feb 2020 - Jan 2022 (1 year 11 months)
Managed a podcast advertising program and orchestrated paid performance marketing campaigns across various platforms. Improved traffic and conversions through personalized web experiences and A/B testing.
Performance Marketing Manager
Baze Labs
Jul 2019 - Nov 2019 (4 months)
Created and led marketing campaigns across paid search and social channels. Enhanced campaign quality and conversion rates through performance tracking and strategic recommendations.
Performance Marketer
HoneyBook
Sep 2018 - May 2019 (8 months)
Implemented marketing campaigns across paid social channels, optimized KPIs, and increased conversion rates through A/B testing. Managed a $3m annual marketing budget to identify growth opportunities.
Member Experience Associate
HoneyBook
Jan 2017 - Sep 2018 (1 year 8 months)
Tracked and updated knowledge bases, assisted in account building and onboarding, and led educational sessions for customers. Improved referral program security by monitoring for fraud activity.
Education
Degrees, certifications, and relevant coursework
University of San Diego
Master of Business Administration, Business Administration
2014 - 2016
Completed a Master of Business Administration with a focus on growth marketing strategies and website optimization. Developed skills in managing marketing campaigns and enhancing online presence through A/B testing and effective communication.
San Diego State University
Bachelor of Science, Business Administration
2005 - 2010
Earned a Bachelor of Science in Business Administration, focusing on marketing principles and strategies. Gained foundational knowledge in business operations and management.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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