At Teleperformance, I manage end-to-end digital advertising campaigns for international clients across Meta, Google, display, and programmatic platforms. My work includes campaign setup and trafficking, QA, delivery monitoring, and optimization.
I use Google Ad Manager, DV360, Meta Ads Manager, Google Analytics, and Looker Studio to monitor campaign performance and report on metrics such as CTR, CPC, CPA, and ROAS. I also troubleshoot delivery and tracking issues and support billing reconciliation.
Previously, at Concentrix Malaysia, I managed campaign operations and support for global technology, SaaS, eCommerce, and media clients. I contributed to workflow improvements that increased operational productivity by 30%, and earlier supported digital advertising operations and customer engagement at Tribune Infratech Agency.
