Sophie Bloksa

I’m a Social Media Manager with 3+ years of experience leading digital strategy for international hospitality brands. I translate business goals into actionable social strategies, combining creative direction with KPI-driven performance insights.

At Accor Hotels (via Dentsu), I led social media strategy across multiple hotel brands, overseeing content planning, creative supervision, influencer programs, and performance reporting for internal stakeholders. I planned and managed content calendars across brands while maintaining consistent brand oversight across all channels.

I designed and led end-to-end influencer marketing strategy—creator profiling, briefing, creative direction, content review, and post-campaign performance analysis. I also coordinated external creative agencies and production teams, translating business objectives into clear creative briefs, and produced monthly reports on reach, engagement rate, audience growth, and impressions.

Earlier, as a Freelance Social Media Manager for Tasha by Belle, I developed and executed Instagram strategy, built editorial calendars to support a consistent posting cadence, and refined plans using performance metrics. My background is complemented by training in cinematography and community management & digital advertising, which strengthens how I oversee visuals and campaigns end-to-end.