Soham Dasgupta
@sohamdasgupta
I build matchday retail, fan engagement, and sports marketing value from day one.
United KingdomWhat I'm looking for
I've supported matchday retail for Manchester United, Manchester City, and Co-op Live, serving international fans and high-volume event audiences.
At Eastlands Venue Services, I serve 1,000+ customers per session, support merchandise operations, and upsell while reinforcing Manchester City's premium brand. At Manchester United, I process licensed merchandise transactions and gained direct insight into global sports retail, fan engagement, and brand management.
My Distinction-level MSc dissertation examined IPL fan engagement strategies, giving me cross-market perspective on audiences across Asian and Western sports markets. I also bring experience in customer service, cash handling, event logistics, stakeholder communication, and retail merchandising.
I've used HubSpot CRM for B2B campaign workflows at IDfy and created brand assets in Canva. Through digital marketing and sales roles, I've planned social media campaigns, created content, and supported brand communication.
Experience
Work history, roles, and key accomplishments
Deliver high-volume customer service in one of Europe's largest retail chains, handling 500+ daily customer interactions. Manage accurate till operations and cash handling under sustained pressure during peak trading periods.
Retail Assistant
Eastlands Venue Services
Mar 2025 - Present (1 year 6 months)
Deliver front-line retail at Premier League and UCL matchdays at the Etihad Stadium and live events at Co-op Live, serving 1,000+ customers per session. Support merchandise operations and upselling, reinforcing the Manchester City premium brand at point of purchase.
Retail Assistant
Manchester United Football Club
Nov 2024 - Present (1 year 10 months)
Provide premium customer service on matchdays at Old Trafford, engaging a diverse international fan base across multiple retail touchpoints and processing licensed merchandise transactions. Gained direct commercial insight into global sports retail, fan engagement, and brand management.
Postgraduate Student Ambassador
Manchester Metropolitan University
Nov 2024 - Nov 2025 (1 year)
Represented MMU as a brand ambassador at open days and postgraduate fairs; coordinated visitor communication and event logistics, developing stakeholder management and event operations skills.
Marketing Intern
IDfy
Jan 2024 - Apr 2024 (3 months)
Used HubSpot CRM for B2B campaign management and customer engagement workflows; produced Canva-designed brand assets, supporting PR and stakeholder outreach projects.
Digital Marketing & Sales Roles
RIIYPR Technologies & Seven Boats
Jun 2022 - Aug 2023 (1 year 2 months)
Planned and executed social media campaigns and content creation, building practical skills in digital fan engagement, campaign management, and brand communication.
Education
Degrees, certifications, and relevant coursework
Manchester Metropolitan University
Master of Science, Sports Business, Management & Policy
2024 - 2025
Grade: Merit (Dissertation: Distinction, 75/100)
Activities and societies: Modules included Sports Marketing, Sports Finance, Event Management, Sports Policy & Governance, and International Sports Business.
MSc in Sports Business, Management & Policy with Merit, and a Distinction-level dissertation on IPL fan engagement.
Tech stack
Software and tools used professionally
Availability
Location
United KingdomAuthorized to work in
Salary expectations
Social media
Job categories
Skills
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