Sofía Di Pietro
@sofadipietro
Senior UX Designer specializing in scalable, user-centered fintech solutions.
ArgentinaWhat I'm looking for
I am a senior UX designer focused on creating scalable, user-centered solutions for complex ecosystems, with deep experience in fintech, crypto, and financial products. At Mercado Libre I led strategic design for Cuenta Remunerada and Fondo Propio, reaching and impacting over 20 million users in the Mercado Pago app.
I designed key crypto features (Receita Cripto, Transfer Out, Sell, Buy) and ran usability testing in regulated environments, impacting 1M+ crypto users across Brasil, México, and Chile. I integrate research and data insights into design systems, prototyping, accessibility, and cross-functional collaboration to deliver reliable, compliant experiences.
I mentor peers, improved sensitive user flows, and have taught UX/UI courses guiding 15+ students through full projects and Design Thinking workshops. I am passionate about gamified experiences, AI, and emerging technologies and enjoy expanding my creative range through illustration, lettering, and photography.
Experience
Work history, roles, and key accomplishments
MLLed strategic design for Cuenta Remunerada and Fondo Propio, improving sensitive user flows and impacting over 20 million Mercado Pago users while ensuring regulatory compliance and cross-team alignment.
Graphic Designer
Freelance
Jan 2019 - Present (6 years 9 months)
Provided ongoing graphic design services exploring lettering, illustration, and photography to broaden creative offerings for clients and personal projects.
MLDesigned crypto features (Receita Cripto, Transfer Out, Sell, Buy) and conducted usability testing in regulated environments, impacting 1M+ crypto users across Brazil, Mexico, and Chile.
JR. UX Designer
Aldibs
Jan 2020 - Jan 2021 (1 year)
Worked on UX/UI for web and app projects (Beauty, RedMercosur, AMA), collaborating with developers to deliver implemented designs and tutored a 15+ student UX/UI course using Design Thinking.
Graphic Designer
Red Silvestre
Jan 2019 - Dec 2019 (11 months)
Designed print and digital assets including signage, ads, covers, and social media with a focus on visual consistency and expanded creative techniques like lettering and illustration.
Education
Degrees, certifications, and relevant coursework
Passport Roving Language Studio
Language Certification - B2, English Language
2023 - 2023
Completed an English language program reaching B2 level.
Somos Edison
Advanced UX Program, UX
2022 - 2022
Completed an advanced UX program focused on practical UX methodologies and applied projects.
COCoderhouse
Professional Course, Web Development
2020 - 2020
Completed Web Development coursework covering front-end development and implementation for web projects.
COCoderhouse
Professional Course, UX/UI Design
2019 - 2019
Completed UX/UI Design course focused on web and app design, prototyping, and design thinking.
Universidad Nacional de Cuyo
Bachelor of Graphic Design, Graphic Design
2013 - 2018
Studied Graphic Design with emphasis on strategic and scalable design solutions applied to product and regulatory contexts.
Tech stack
Software and tools used professionally
Availability
Location
ArgentinaAuthorized to work in
Portfolio
xn--sofadipietro-hfb.framer.websiteSocial media
Job categories
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