At Social Field, I’m developing a community-driven events and social experiences platform to connect people through professionally organised activities. I oversee its strategy, brand positioning, growth model and operations from concept through execution.
I lead digital marketing, audience acquisition and community growth, applying behavioural insights to engagement and participation. I’m also overseeing digital product concepts for ticketing, QR-based event check-in, membership management, personalised event discovery and AI-driven recommendations.
Through Hypnotreatment, I work as a hypnotherapist and NLP practitioner, drawing on subconscious processes and consumer psychology in marketing and communication. Previously, I was CEO of Bakuartist Talent Agency, where I managed artist bookings and representation, agency operations and live event delivery.
