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Sneha SivakumarSS
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Sneha Sivakumar

@snehasivakumar

Digital marketer and copywriter bringing SEO, brand strategy, and performance analytics to content that converts.

India
Message

What I'm looking for

I’m looking for a full-time marketing role where I can combine SEO, copywriting, and brand strategy with performance analytics to grow content and campaigns that convert—while using disciplined, data-driven decision-making to improve results over time.

I’m a content and digital marketing professional with hands-on experience in SEO, copywriting, and brand strategy. I write clearly, understand what makes content perform, and I focus on turning insights into work that delivers measurable results.

At Wedding Wishlist, I grew blog readership by 150% by improving SEO and content structure—so people stayed to read. I also built the Wedding Wishlist YouTube channel from scratch by planning content, scripting, posting videos, and tracking what performed best.

I run disciplined performance analysis using Google Ads, Google Analytics, and Meta, using metrics like CTR, CPC, bounce rate, and session duration to understand what’s working and what isn’t. I manage on-page SEO and backlink campaigns to improve organic visibility, while coordinating social media content calendars and brand tone through consistent editing and proofreading.

Before this, I gained end-to-end exposure through CRM and customer engagement work, including bringing in over INR 4,50,000 in membership upgrade revenue. Since 2020, I’ve also traded financial markets independently and taught English and Hindi—experiences that sharpened my decision-making under pressure and strengthened how I manage risk and evaluate data.

Experience

Work history, roles, and key accomplishments

WW

Digital marketing executive

Wedding Wishlist

Feb 2019 - Aug 2020 (1 year 6 months)

Grew the blog's readership mainly through SEO, better content structure
and formats.

Wrote and edited blog content regularly to fit the brand's tone and customer intention.

Built the Wedding Wishlist YouTube channel from scratch.
Ran on-page SEO and backlink campaigns.
Managed social media content calendars and channels.

IT

Independent Options Trader

Independent Options Trader

Jan 2020 - Present (6 years 9 months)

Managed a personal trading portfolio of INR 20 lakh across commodities and options, using volume analysis to spot institutional activity and reduce false breakouts. Applied disciplined risk controls (max loss per position) to improve decision-making under market pressure.

Education

Degrees, certifications, and relevant coursework

Christ University logoCU

Christ University

BBA, Marketing

2015 - 2018

Grade: 3.16

Activities and societies: Part of Editing in school magazine

Attended Christ University from June 2015 to April 2018.

BB

Bharathi Vidya Bhavan

Higher Secondary

2014 - 2015

Completed Higher Secondary education at Bharathi Vidya Bhavan from 2014 to 2015.

Tech stack

Software and tools used professionally

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