Sneha Sivakumar
@snehasivakumar
Digital marketer and copywriter bringing SEO, brand strategy, and performance analytics to content that converts.
What I'm looking for
I’m a content and digital marketing professional with hands-on experience in SEO, copywriting, and brand strategy. I write clearly, understand what makes content perform, and I focus on turning insights into work that delivers measurable results.
At Wedding Wishlist, I grew blog readership by 150% by improving SEO and content structure—so people stayed to read. I also built the Wedding Wishlist YouTube channel from scratch by planning content, scripting, posting videos, and tracking what performed best.
I run disciplined performance analysis using Google Ads, Google Analytics, and Meta, using metrics like CTR, CPC, bounce rate, and session duration to understand what’s working and what isn’t. I manage on-page SEO and backlink campaigns to improve organic visibility, while coordinating social media content calendars and brand tone through consistent editing and proofreading.
Before this, I gained end-to-end exposure through CRM and customer engagement work, including bringing in over INR 4,50,000 in membership upgrade revenue. Since 2020, I’ve also traded financial markets independently and taught English and Hindi—experiences that sharpened my decision-making under pressure and strengthened how I manage risk and evaluate data.
Experience
Work history, roles, and key accomplishments
Digital marketing executive
Wedding Wishlist
Feb 2019 - Aug 2020 (1 year 6 months)
Grew the blog's readership mainly through SEO, better content structure
and formats.
Wrote and edited blog content regularly to fit the brand's tone and customer intention.
Built the Wedding Wishlist YouTube channel from scratch.
Ran on-page SEO and backlink campaigns.
Managed social media content calendars and channels.
Freelance Copywriting & Marketing
Freelance
Jan 2021 - Present (5 years 9 months)
Completed freelance projects since 2021 including blog writing, annual report writing, email marketing copywriting, and social media management. Produced clear, audience-focused copy across multiple formats while maintaining consistent messaging.
Independent Options Trader
Independent Options Trader
Jan 2020 - Present (6 years 9 months)
Managed a personal trading portfolio of INR 20 lakh across commodities and options, using volume analysis to spot institutional activity and reduce false breakouts. Applied disciplined risk controls (max loss per position) to improve decision-making under market pressure.
Education
Degrees, certifications, and relevant coursework
Christ University
BBA, Marketing
2015 - 2018
Grade: 3.16
Activities and societies: Part of Editing in school magazine
Attended Christ University from June 2015 to April 2018.
Bharathi Vidya Bhavan
Higher Secondary
2014 - 2015
Completed Higher Secondary education at Bharathi Vidya Bhavan from 2014 to 2015.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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