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Arwa Sameer

@arwasameer

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Digital marketer and SEO content writer with proven lead generation skills.

India

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What I'm looking for

I am looking for a role that allows me to leverage my content strategy skills in a dynamic environment, focusing on innovative digital marketing solutions and opportunities for professional growth.

I am a passionate digital marketer and SEO content writer with a strong background in creating impactful content strategies that drive engagement and conversions. My journey began with a Bachelor of Business Administration in Marketing Communication, which laid the foundation for my expertise in copywriting, email marketing, and lead generation.

Throughout my career, I have successfully managed content strategies for various organizations, including Yhangry and HubSpot, where I produced SEO-optimized blogs and managed social media content. My efforts have consistently resulted in significant increases in organic traffic and audience engagement, such as growing a LinkedIn follower count from 10k to 20k in just a few months. I thrive on using data-driven insights to craft compelling narratives that resonate with target audiences.

Experience

Work history, roles, and key accomplishments

Digital Marketer & SEO Content Writer

LinkedIn Industry Leader

Feb 2025 - Apr 2025 (2 months)

Built a strong personal brand by curating LinkedIn carousels and thought-leadership posts, growing follower count from 10k to 20k organically in just 6–7 months. Focused on high-impact content strategy using native engagement triggers, hooks, and SEO-backed copy. This effort helped generate consistent inbound leads and client conversions through organic content alone.

Copywriting Email Marketing Lead Generation Social Media Marketing SEO Content Strategy Inbound Marketing

Content & Social Media Strategist

Yhangry

Oct 2024 - Jan 2025 (3 months)

Lead SEO blog strategy targeting food entrepreneurs, and B2B clients. Integrated keyword clusters and high- converting CTAs to drive organic traffic. Managed Instagram content calendar, created visual-first reels and infographics, and optimized posts for engagement and saves. Helped increase Instagram reach by 140% MoM through content testing and trend-aligned content.

SEO Content Strategy Social Media Marketing Keyword Research Trend Analysis

Freelance SEO Writer

HubSpot

Oct 2023 - Sep 2024 (11 months)

Produced SEO-optimized blogs across key digital marketing verticals including CRM, automation, and email marketing. Consistently ranked blogs on page 1 for high-intent keywords using Surfer SEO and SEMrush tools. Also conducted keyword research, internal linking strategies, and CTA placement to enhance time on page and reduce bounce rate. Managed multiple pieces weekly with fast turnaround and bra

Keyword Research SEMrush Internal Linking CTA Content Management Digital Marketing

Content Strategist

Binghati Real Estate

Nov 2022 - Aug 2023 (9 months)

Spearheaded content strategy for targeting expats and investors. Wrote SEO blogs around property trends, Dubai investment insights, and market guides, achieving a 60% increase in site traffic within 6 months.

Content Strategy Market Guides Site Traffic Increase

Content Marketing Executive

Amazon

Jun 2021 - Sep 2022 (1 year 3 months)

Managed content pipeline for Amazon newsletters targeting B2C and B2B audiences, including promotional, editorial, and product-led campaigns. Collaborated with design and product teams to create compelling copy that maintained brand tone while increasing CTR by 35%.

Content Management B2C Marketing B2B Marketing Promotions And Campaigns Editorial Product Marketing Copywriting

Education

Degrees, certifications, and relevant coursework

UCSI University

Bachelor of Business Administration, Marketing Communication

Studied Marketing Communication with a focus on digital marketing skills including Copywriting, Email Marketing, Lead Generation, Graphic Design, Data Entry, and Social Media Marketing.