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Siwar Gharbi

@siwargharbi

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Growth & Marketing Lead at OPUS LAB & LOOPS who launched 12 programmes and grew Opus Lab to 500+ learners.

Tunisia

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At OPUS LAB & LOOPS, I built the Opus Lab brand from scratch and launched 12 digital skills and AI programmes. Since 2021, they’ve trained 2,000+ learners.

I lead Opus Lab’s organic and paid acquisition, using Meta Ads, Google Ads and Brevo campaigns to drive registrations at an average cost per lead under $3. Monthly reviews in GA4 and Looker Studio inform budget and creative decisions; Opus Lab grew from 100 learners in 2022 to 500+ in 2026.

I launched Loops in 2024 as a junior coding and AI sub-brand, and led the app launch with the IT team. Its 2024 summer registrations grew 40% compared with the previous junior programme.

Earlier, I designed social and email materials at GOLDSTAR EUROPE and worked across full-stack development and UI/UX design on projects including Onboard. I also teach design for marketing and brand communication at École Supérieure de Commerce de Tunis and deliver UI/UX and digital marketing training at Orange Digital Center.

Experience

Work history, roles, and key accomplishments

Current

UI/UX & Digital Marketing Trainer

Current

Orange Digital Center

Jan 2024 - Present (2 years 10 months)

Designed and delivered UI/UX and digital marketing training for 300+ learners.

UX Training Digital Marketing Training Curriculum Design

Current

Visiting Lecturer : Design for Marketing and Brand Communication

Current

École Supérieure de Commerce de Tunis

Oct 2022 - Present (4 years 1 month)

Teach Master's students how creative design influences consumer attention, perception, and decision-making in marketing contexts.

Teaching Marketing Design Brand Communications

Current

Co-Founder & Chief Marketing Officer

Current

Opus Lab & Loops

Nov 2021 - Present (5 years)

Co-founded Opus Lab, training adults in digital skills and AI, and launched 12 programmes with 2,000+ learners. Leads multichannel acquisition and organic strategy, growing the learner base 5x from 2022 to 2026.

Meta Ads Google Ads Brevo GA4 Looker Brand Strategy Content Strategy Team Management Marketing Consulting

Graphic Designer (Social Media & Email)

Goldstar Europe

Dec 2020 - Dec 2021 (1 year)

Refreshed the brand's visual identity across social media and designed posts, stories, and ad creatives for a B2B audience. Designed email templates, newsletters, and promotional banners.

Graphic Design Social Media Design Email Design Brand Identity Photoshop Illustrator