Siti Saskia Stefanie

Develop and manage strategic brand partnerships across lifestyle, sports, and cultural sectors, prioritizing relationship continuity and community integration. Led partnerships with Pandji Pragiwaksono and Decathlon, and collaborated with marketing, community, and content teams.

Designed and supported community-centered brand activations under the Ottentivity framework, including coffee classes, influencer sessions, and product sampling. Developed audience-specific activations and conducted community insight gathering and post-activation evaluation.

Independently built and managed Otten Coffee's KOL and affiliate ecosystem end-to-end, handling outreach and relationship management with hundreds of KOLs under limited budget. Prioritized barter-based collaborations and coordinated creator participation in major industry events.

Built Otten Coffee's live streaming operations from scratch, growing the channel from zero revenue to hundreds of millions of rupiah per month. Mastered 4,000+ SKUs and produced content for Instagram Reels and TikTok, covering major coffee industry events.

Supported menu innovation, food costing, ingredient evaluation, and production feasibility across multiple R&D and cloud kitchen projects. Developed new menus for catering apps and corporate staff meal programs, and handled food photography for product testing.

Supported daily culinary operations and kitchen documentation within a large-scale property and hospitality ecosystem. Conducted quality checks on food stalls and assisted pastry production and buffet service during peak periods.

Assisted in the preparation of pastry items and desserts for hotel food service, maintaining consistency, presentation quality, and hygiene standards. Supported garde manger, cold kitchen, and hot kitchen teams during daily preparation and service.

Pursuing a Bachelor's Degree in Marketing Communication, expected to graduate in 2028.