Looking for a job

Sinaye Mvumbi

@sinayemvumbi

Communications specialist at Hirt & Carter, producing clear, compliant e-commerce copy and marketing content for retail groups.

South Africa

Message

At Hirt & Carter, I produced e-commerce product descriptions and marketing copy for retail groups across FMCG, beauty, health and lifestyle. I translated technical specifications into clear, compliant content while maintaining brand tone across retail platforms.

At the Western Cape Provincial Parliament, I directed communications, drafted media statements and speeches, and built relationships with journalists. My work also spans broadcast news production at eTV News & Sports and published digital journalism, including a contribution to Writing My City: Ordinary Capetonians on Their Extraordinary Home.

Experience

Work history, roles, and key accomplishments

Copywriter

Hirt & Carter

Jan 2026 - Jul 2026 (6 months)

Produced high-volume e-commerce product descriptions and marketing copy for retail groups across FMCG, beauty, health and lifestyle categories. Translated technical product specifications into clear, compliant, consumer-facing content.

Copywriting Ecommerce Marketing Content Development Brand Tone FMCG Beauty Health Lifestyle

Communications & Media Liaison Officer

Western Cape Provincial Parliament

May 2022 - Aug 2024 (2 years 3 months)

Directed internal and external communications in alignment with institutional objectives. Drafted and edited media statements, speeches and press releases, and managed social media platforms.

Strategic Communications Media Relations Press Releases Speechwriting Social Media Management Stakeholder Engagement Policy Development Research Training Supervision

News Trainee / Producer

eTV News & Sports

Mar 2021 - Mar 2022 (1 year)

Produced daily news bulletins and supported newsroom editorial planning. Researched and pitched stories, wrote broadcast scripts, and coordinated guest bookings under tight deadlines.

News Production Editorial Planning Research Broadcast Writing Editing Fact Checking Guest Coordination Social Media Integration

Digital Content Creator & Communications Intern

Highbury Media

Jan 2019 - Dec 2021 (2 years 11 months)

Wrote PR copy, blogs and digital stories for lifestyle and commercial clients. Designed newsletters, social media visuals and promotional material, and supported social media management.

Public Relations Copywriter Blogging Digital Storytelling Newsletter Design Social Media Visuals Promotional Materials Influencer Partnerships Marketing Campaigns Social Media Management

Digital Journalist Intern

Media24 (Parent24)

Jan 2019 - Dec 2020 (1 year 11 months)

Researched, wrote and published daily lifestyle and parenting articles. Conducted interviews and edited video content for digital storytelling, and managed social media content.

Digital Journalism Research Writing Interviewing Video Editing Social Media Management Audience Engagement