Sierra Bell
@sierrabell
Marketing operations and project manager transforming brand strategy into measurable impact.
What I'm looking for
I’m a Marketing Operations and Creative Project Manager with 4+ years of experience leading cross-functional initiatives from concept to completion. I connect strategy with execution to deliver marketing, brand, and customer experience outcomes that teams can rally around.
In my current role, I manage enterprise program work spanning marketing operations, commercialization, and project governance. I coordinate timelines and stakeholder communications, lead launch readiness, and partner across marketing, commercial, customer, creative, and technology teams to execute complex programs end-to-end.
I’ve delivered measurable business impact through customer and digital transformation projects, including consolidating customer communications to eliminate third-party support and improving long-term commercial growth through enterprise customer transition planning. I also support modernization efforts by managing governance through go-live, aligning testing, deployment, and executive reporting across technical and business stakeholders.
Alongside enterprise work, I build brands and marketing systems as a founder and strategist—developing social media strategies, content calendars, and brand positioning while managing campaign delivery from brief to launch. My approach is hands-on, process-driven, and focused on optimizing how teams work so marketing and brand experiences consistently perform.
Experience
Work history, roles, and key accomplishments
Marketing Operations & Brand Strategy
The Content Lab
Jan 2025 - Present (1 year 6 months)
Founder providing marketing operations consultancy focused on social media management, UGC creation, and brand strategy. Manages content and campaign execution from brief to launch and optimizes based on performance metrics.
Marketing Strategist
Fragrances By Gē
Jan 2024 - Present (2 years 6 months)
Built and launched a beauty and fragrance brand from concept to execution. Developed brand strategy and managed launch planning, content, influencer partnerships, photoshoots, and promotional campaigns.
Social Media Manager
Arise Wellness
Jan 2024 - Present (2 years 6 months)
Managed the social media presence for a wellness and health brand. Created content strategy, posts, and campaigns, monitored performance metrics, and adjusted tactics to improve engagement and results.
Led enterprise marketing operations and commercialization program governance across customer experience transformation, commercialization initiatives, and digital transformation projects. Managed timelines, stakeholder communications, vendor coordination, risk/issue management, and go-live readiness.
Education
Degrees, certifications, and relevant coursework
George Washington University
Master of Science, Sports Management
2021 - 2022
Earned a Master of Science in Sports Management from George Washington University from 2021 to 2022.
Purdue University
Master of Science, Organizational Leadership
2020 - 2021
Earned a Master of Science in Organizational Leadership from Purdue University from 2020 to 2021.
Indiana University
Bachelor of Arts, Criminal Justice
2016 - 2020
Earned a Bachelor of Arts in Criminal Justice from Indiana University from 2016 to 2020.
Availability
Location
Authorized to work in
Job categories
Skills
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