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Sierra BellSB
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Sierra Bell

@sierrabell

Marketing operations and project manager transforming brand strategy into measurable impact.

United States
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What I'm looking for

I’m looking for a marketing operations role where I can run cross-functional programs end-to-end—owning timelines, stakeholder alignment, and change management—while turning strategy into measurable brand, customer experience, and commercialization results.

I’m a Marketing Operations and Creative Project Manager with 4+ years of experience leading cross-functional initiatives from concept to completion. I connect strategy with execution to deliver marketing, brand, and customer experience outcomes that teams can rally around.

In my current role, I manage enterprise program work spanning marketing operations, commercialization, and project governance. I coordinate timelines and stakeholder communications, lead launch readiness, and partner across marketing, commercial, customer, creative, and technology teams to execute complex programs end-to-end.

I’ve delivered measurable business impact through customer and digital transformation projects, including consolidating customer communications to eliminate third-party support and improving long-term commercial growth through enterprise customer transition planning. I also support modernization efforts by managing governance through go-live, aligning testing, deployment, and executive reporting across technical and business stakeholders.

Alongside enterprise work, I build brands and marketing systems as a founder and strategist—developing social media strategies, content calendars, and brand positioning while managing campaign delivery from brief to launch. My approach is hands-on, process-driven, and focused on optimizing how teams work so marketing and brand experiences consistently perform.

Experience

Work history, roles, and key accomplishments

AW
Current

Social Media Manager

Arise Wellness

Jan 2024 - Present (2 years 6 months)

Managed the social media presence for a wellness and health brand. Created content strategy, posts, and campaigns, monitored performance metrics, and adjusted tactics to improve engagement and results.

Kerry logoKE
Current

Project Manager

Sep 2022 - Present (3 years 10 months)

Led enterprise marketing operations and commercialization program governance across customer experience transformation, commercialization initiatives, and digital transformation projects. Managed timelines, stakeholder communications, vendor coordination, risk/issue management, and go-live readiness.

Education

Degrees, certifications, and relevant coursework

George Washington University logoGU

George Washington University

Master of Science, Sports Management

2021 - 2022

Earned a Master of Science in Sports Management from George Washington University from 2021 to 2022.

Purdue University logoPU

Purdue University

Master of Science, Organizational Leadership

2020 - 2021

Earned a Master of Science in Organizational Leadership from Purdue University from 2020 to 2021.

Indiana University logoIU

Indiana University

Bachelor of Arts, Criminal Justice

2016 - 2020

Earned a Bachelor of Arts in Criminal Justice from Indiana University from 2016 to 2020.

Tech stack

Software and tools used professionally

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