SANSKRITI PANDEY

Onboarded and managed 7+ anchor partners, handling account management, CRM updates, and relationship management. Supported lead generation, partner engagement, and coordinated promotional campaigns and on-ground activations.

Analysed 30+ high-value government tenders worth ₹25 Cr+ each, delivering market and opportunity insights for B2B decisions. Built Excel MIS dashboards to track business and campaign performance and coordinated with 10+ stakeholders.

Reviewed and optimised 80+ digital content assets, ensuring consistency in brand voice, messaging, and audience relevance. Streamlined content review workflows and applied SEO and audience insights to improve discoverability and engagement.

Managed product listings and promotional campaigns across Amazon, Flipkart, AJIO, and Myntra. Monitored campaign performance using Google Analytics and supported pricing strategy, seasonal promotions, and discount campaigns.

Activities and societies: Student Admissions Head, Content Coordinator for Mercatus Mantra, Member of Media Relations Committee.

Pursuing a PGDM in Marketing and Operations, expected completion in 2026.

Completed B.Com (Hons) in 2023.

Completed SAP Professional Fundamentals certification.

Completed Google Ads Display Certification.

Completed Google Analytics certification.

Completed Digital Marketing certification.

Completed Attract and Engage Customers with Digital Marketing certification.