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Shubhendu Mitra

@shubhendumitra

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Design leader at Kwazi who built reusable design systems that cut delivery time by 30–40% across recurring projects.

India

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At Kwazi, I defined the studio’s visual philosophy and creative direction, then built design systems and reusable component libraries that reduced delivery time by 30–40% across recurring projects.

As Head of Design & Co-Founder and previously Design Lead, I shaped brand identities, campaigns, and product experiences. I also established team hiring, mentoring, and review frameworks, and worked with founders and product teams to connect business goals with design.

Earlier, I led brand and interface design for Perspect Al at Loop Reality, including web and VR experiences. My work has also included e-commerce, marketing, and product design, alongside branding and technical layouts for custom motorcycle projects.

Experience

Work history, roles, and key accomplishments

Head of Design & Co-Founder

Kwazi

Apr 2024 - Mar 2026 (1 year 11 months)

Defined the studio's visual philosophy, creative direction, and quality benchmarks. Scaled a multidisciplinary design team and introduced workflow optimization frameworks that streamlined cross-functional collaboration.

Creative Direction Design Leadership Design Systems Team Leadership Mentorship Workflow Optimization Stakeholder Workshops Brand Identity UI UX Motion Design

Design Lead

Kwazi

Apr 2020 - Mar 2024 (3 years 11 months)

Led visual direction and experience design across web platforms, SaaS products, brand identities, and communication systems. Designed scalable visual systems and mentored junior designers.

Visual Design Experience Design Design Systems Typography Interaction Design Mentorship design documentation Product Positioning

Senior Graphic & UI/UX Designer

Kwazi

Mar 2019 - Mar 2020 (1 year)

Designed UI/UX for landing pages, micro-sites, and brand-led digital experiences. Translated business briefs into high-fidelity visual concepts aligned with brand strategy.

UI Design UX Design Brand Strategy Visual Concepts Cross Functional Collaboration Creative Direction

Creative Designer

Loop Reality

Jun 2018 - Feb 2019 (8 months)

Led brand and interface design for Perspect AI, a SaaS talent assessment platform. Designed visual systems and modular interfaces for web and VR-based experiences.

Brand Design Interface Design SaaS Web Design VR Onboarding Campaigns Presentation Design

Creative Lead

Mallcom India

Jan 2018 - May 2018 (4 months)

Led UI/UX design for the company's e-commerce platform and spearheaded the rebranding initiative. Designed packaging templates and communication assets for multiple product lines.

UI UX Ecommerce Rebranding Packaging Design Marketing Design Systems Logo Design Brand Video

Assistant Creative Manager

Pedagoge

Jan 2016 - Dec 2017 (1 year 11 months)

Designed and executed integrated marketing campaigns across digital and offline platforms. Created the UX and UI for the web-based product, including dashboards and showcase pages.

Marketing Campaigns UX Design UI Design Brand Identity Social Media Offline Design Product Design

Layout Design Engineer

Bambukaat Customs

Apr 2013 - Jul 2015 (2 years 3 months)

Led branding, marketing, and creative direction for custom motorcycle projects. Designed blueprints and technical layouts for motorcycle redesign and fabrication.

Branding Marketing Creative Direction Technical Design Blue Print Fabrication Testing