Shubham Shirpurkar

I’m an Analytics Engineering & BI professional with ~4 years of fintech experience, focused on building SQL/Python-based ETL workflows, data pipelines, analytics-ready datasets, and lifecycle reporting. I translate customer, campaign, app engagement, trading, and revenue journeys into actionable analytics—using segmentation, funnel analysis, cohort insights, TG/CG measurement, attribution, and onboarding-to-revenue journey analytics.

As a Manager in MarTech, Analytics Engineering & MarTech Data Infrastructure, I’ve built and maintained end-to-end customer lifecycle analytics infrastructure for an 80L+ customer base. I integrated CleverTap event data with backend trading and revenue systems, designed 50+ automated event-driven triggers, and improved incremental brokerage per active customer by ~45%—while delivering 7%+ incremental lift via experimentation and cohort-based targeting. I also reduced campaign execution time by 97% through workflow automation and pipeline standardization, and I’ve owned production orchestration, monitoring, validation, rerun processes, and reliability for business-critical analytics pipelines; before that, I supported .NET CRM modernization and EF Core adoption during an internship.