Shubham Nand

I’m a Tealium AudienceStream certified CDP Specialist with 3+ years of experience in data analytics, audience segmentation, and campaign optimization. I deliver insights that enhance customer engagement and ROI, with a strong focus on data quality and operational efficiency.

At Media: Data & Analytics, Dentsu, I delivered Tealium CDP implementations for enterprise clients, contributing to requirements and solutioning, and achieving Phase 1 go-live within 3 months with 100% scope completion. I built data collection, identity, and audience frameworks, improving data quality through tracking audits and standardisation, and enabled integrations with GA4, BigQuery, Emarsys, CM360, and DV360 via Tealium connectors.

Previously, at Capgemini (CDP Developer | Data Analytics), I transformed business and data requirements into actionable insights through documentation and analysis. I leveraged Power BI, Python, SQL, and analytics tools to create reporting and visualizations, implemented 100-120 audience segmentation strategies, and managed daily data flow monitoring. I’m energized by cross-functional collaboration, Agile ways of working, and clear communication that helps both technical and non-technical teams make faster, more informed decisions.