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Lulwa El-Atab

@lulwael-atab

Senior Product Designer at Washmen who designed Quick Checkout, adopted by ~48% of users.

United Arab Emirates
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At Washmen, I led the 0-to-1 design and launch of Quick Checkout, a unified ordering experience 3× faster than traditional flows and adopted by ~48% of users.

I also reconstructed an undocumented order-tracking system into explicit backend-driven states, prototyped it in Lovable, and worked with Engineering to connect live data and validate scenarios.

For Washmen’s AI-assisted intake solution, I designed human review and correction experiences and defined prompt instructions and rule-based validation checkpoints for turning customer requests into actionable facility configurations.

Before Washmen, I led product design at Pixel Tours across B2B SaaS, B2B2C, and B2C products. My work included redesigning JamLoop campaign tracking workflows, which improved efficiency by up to 85%.

Experience

Work history, roles, and key accomplishments

NA

Web Designer

Nanoleaf

Jan 2015 - Dec 2017 (2 years 11 months)

Designed and launched an e-commerce website with Shopify integration, improving browsing and purchasing journeys.

Education

Degrees, certifications, and relevant coursework

BR

BrainStation

UX Design Certificate, UX Design

UX Design Certificate from BrainStation, completed in 2019.

OU

OCAD University

Bachelor of Design, Graphic Design

Bachelor of Design in Graphic Design from OCAD University, completed in 2014.

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