shruti seth
@shrutiseth
Senior Product Manager with expertise in driving product strategy and growth.
What I'm looking for
With over 8 years of experience in product management and software development, I have a proven track record of transforming digital platforms to drive user engagement and revenue growth. At IndiaMart Intermesh, I led a team of 20 in launching a high-performance iOS app, achieving a 30% increase in user engagement and a 25% rise in monthly active users within just six months. My strategic initiatives have consistently resulted in significant improvements, including a 35% boost in seller registrations and a remarkable 57% increase in monthly ad revenue.
My journey began as a Software Developer at HCL Technologies, where I honed my technical skills and developed a strong foundation in data analysis and digital marketing strategies. I successfully implemented advanced analytics tools that enhanced campaign effectiveness by 25%. My educational background, with an MBA in Marketing & Information Technology from Delhi Technological University, complements my hands-on experience, allowing me to align product strategies with business objectives effectively. I am passionate about mentoring teams and fostering a collaborative environment that drives innovation and success.
Experience
Work history, roles, and key accomplishments
Senior Product Manager
IndiaMart Intermesh
Jun 2018 - Present (8 years)
Leading a team of 20 to launch a high-performance iOS app, executing product strategies that increased user engagement by 30% and MAUs by 25%. Mentoring APMs and developers, boosting team productivity by 30%. Previously improved seller registrations by 35% and drove a 57% increase in monthly ad revenue.
Software Developer
HCL Technologies
Aug 2014 - Aug 2016 (2 years)
Led the deployment and optimization of Web Analytics tools to enhance digital marketing strategies, improving campaign effectiveness by 25%. Implemented advanced SQL queries and utilized HIVE and Splunk for data analysis, contributing to a 40% improvement in data retrieval efficiency.
Education
Degrees, certifications, and relevant coursework
Delhi Technological University
MBA, Marketing & Information Technology
2016 - 2018
Grade: 7.54
Pursued an MBA in Marketing & Information Technology, focusing on the integration of marketing strategies with technological advancements. Achieved a CGPA of 7.54, demonstrating strong academic performance.
Guru Gobind Singh Indraprastha University
B.Tech, Computer Science
2010 - 2014
Grade: 81.1%
Completed a Bachelor of Technology in Computer Science, gaining foundational knowledge in software development, algorithms, and data structures. Graduated with a percentage of 81.1%.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
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