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shruti seth

@shrutiseth

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Senior Product Manager with expertise in driving product strategy and growth.

India

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What I'm looking for

I seek a dynamic role that fosters innovation, collaboration, and growth opportunities.

With over 8 years of experience in product management and software development, I have a proven track record of transforming digital platforms to drive user engagement and revenue growth. At IndiaMart Intermesh, I led a team of 20 in launching a high-performance iOS app, achieving a 30% increase in user engagement and a 25% rise in monthly active users within just six months. My strategic initiatives have consistently resulted in significant improvements, including a 35% boost in seller registrations and a remarkable 57% increase in monthly ad revenue.

My journey began as a Software Developer at HCL Technologies, where I honed my technical skills and developed a strong foundation in data analysis and digital marketing strategies. I successfully implemented advanced analytics tools that enhanced campaign effectiveness by 25%. My educational background, with an MBA in Marketing & Information Technology from Delhi Technological University, complements my hands-on experience, allowing me to align product strategies with business objectives effectively. I am passionate about mentoring teams and fostering a collaborative environment that drives innovation and success.

Experience

Work history, roles, and key accomplishments

Current

Senior Product Manager

Current

IndiaMart Intermesh

Jun 2018 - Present (6 years 11 months)

Leading a team of 20 to launch a high-performance iOS app, executing product strategies that increased user engagement by 30% and MAUs by 25%. Mentoring APMs and developers, boosting team productivity by 30%. Previously improved seller registrations by 35% and drove a 57% increase in monthly ad revenue.

Product Management iOS Development User Engagement Team Leadership Product Strategy Stakeholder Management Data Analysis Mentoring

Software Developer

HCL Technologies

Aug 2014 - Aug 2016 (2 years)

Led the deployment and optimization of Web Analytics tools to enhance digital marketing strategies, improving campaign effectiveness by 25%. Implemented advanced SQL queries and utilized HIVE and Splunk for data analysis, contributing to a 40% improvement in data retrieval efficiency.

Web Analytics SQL Hive Splunk Digital Marketing Data Analysis Campaign Analysis Schema Design Problem Solving

Education

Degrees, certifications, and relevant coursework

Delhi Technological University

MBA, Marketing & Information Technology

2016 - 2018

Grade: 7.54

Pursued an MBA in Marketing & Information Technology, focusing on the integration of marketing strategies with technological advancements. Achieved a CGPA of 7.54, demonstrating strong academic performance.

Guru Gobind Singh Indraprastha University

B.Tech, Computer Science

2010 - 2014

Grade: 81.1%

Completed a Bachelor of Technology in Computer Science, gaining foundational knowledge in software development, algorithms, and data structures. Graduated with a percentage of 81.1%.