Shree darshni

Conducted research on perceptual grouping and spatial cognition in 3D virtual environments with 40 participants, applying human factors and Gestalt principles to immersive interface design.

Led in-depth interviews and focus groups with 50 participants, plus contextual inquiry and critical user journey analysis, to uncover user pain points. Benchmarked donation channels and translated findings into wireframes and a high-fidelity prototype, iterating across workshops.

Independently planned and ran mixed-methods research on a generative co-creation tool, including heuristic evaluation and usability testing with 25 participants. Designed and analyzed a post-eye-tracking questionnaire and contributed to research on human trust in AI-generated outputs.

Delivered a prioritized UX audit for Revo Video, converting usability data into product recommendations that increased user retention by 10%. Studied usage patterns of 50 customers, ran card-sorting workshops, and redefined the ICP through competitive analysis and analytics.

Owned research, strategy, and delivery for a consumer brand, with research-led iteration driving a 20% sales increase. Ran consumer research including qualitative interviews, focus groups, and a 350-respondent survey to inform segmentation and content strategy.

Applied ethnographic research and surveys on athlete behavior in space use for a 40-acre interactive sports campus. Presented findings to stakeholders, and the resulting spatial and interaction design raised engagement by 40%.

Worked as an architect at SK Das Associated Architects in New Delhi.

Pursuing M.Des in Product Design and Management, with research on perceptual grouping and spatial cognition in 3D virtual environments.

Completed B.Arch in Architecture and Ekistics.