Open to opportunities

Shradha Kapoor

@shradhakapoor

Message

I lead corporate, change, and executive communications that turn complex strategy into clear stakeholder narratives.

India

Message

What I'm looking for

I'm looking to lead strategic internal, external, and executive communications where I can translate complex organisational priorities into clear messaging for employees, leadership, and external stakeholders.

At NatWest Group, I lead internal and external corporate communications for the Digital Division within the CEO Chief of Staff team. I deliver change messaging for 5,000+ employees across India and the UK, while supporting governance, leadership communications, and organisational strategy.

I translate technology and data insights into board-level presentations, build executive thought leadership across LinkedIn, Instagram, and traditional media, and strengthen communication frameworks across India–UK teams.

Previously at WWF-India, I led integrated communications spanning web, social media, publications, ESG advocacy, and donor engagement. I launched WWF Nature Store communications from scratch, contributing to a 45% increase in Amazon sales within four months and 85% growth in online engagement.

My earlier agency and newsroom work built my grounding in client communications, content strategy, paid social, editorial planning, and real-time audience engagement. Across sectors, I focus on understanding organisations deeply enough to communicate their stories clearly and consistently.

Experience

Work history, roles, and key accomplishments

Current

Associate Vice President: Communications & Business Manager

Current

NatWest Group

Apr 2023 - Present (3 years 5 months)

Managed end-to-end internal and external corporate communications strategy for the Digital Division, including change management communications for a major restructuring. Produced governance reports, built executive thought leadership, and streamlined cross-functional communication frameworks.

Internal Communications External Communications Change Management Executive Communication Stakeholder Engagement Governance Reporting LinkedIn Instagram Media Relations Content Strategy Cross Functional Communication

Senior Communications Officer

WWF-India

Mar 2021 - Mar 2023 (2 years)

Led integrated internal and external communications strategy, including ESG and sustainability advocacy communications. Launched WWF Nature Store communications, driving a 45% increase in Amazon sales and growing online engagement by 85%.

Internal Communications External Communications Sustainability Communication Content Marketing Social Media Strategy Google Analytics Instagram Facebook Amazon Fundraising Communications

Content & Social Media Strategist

India Creatives

Nov 2019 - Feb 2021 (1 year 3 months)

Developed and executed integrated communications and social media strategies for five client accounts across healthcare and lifestyle sectors. Drove an 81% increase in website traffic through optimised paid social campaigns.

Social Media Strategy Content Marketing Paid Social Audience Segmentation Campaign Management

Senior News Editor

NewsMobile

Jul 2017 - Jun 2018 (11 months)

Managed editorial communications strategy for lifestyle, entertainment, and kids' verticals, overseeing real-time social media communications for live news events. Drove a 75% increase in website traffic through strategic WordPress content distribution.

Editorial Strategy Social Media WordPress Content Distribution Twitter Breaking News Coverage Audience Engagement