jasnoor saroya
@jasnoorsaroya
I build internal communications and PR strategies that strengthen stakeholder engagement.
What I'm looking for
At Bank of America in Hyderabad, I lead enterprise-wide internal communications, executive engagement, and stakeholder strategy across global teams. I delivered a 48% improvement in stakeholder engagement and introduced process innovations that save more than 250 manual hours annually.
I partner with senior leaders on town halls, leadership briefings, change communications, crisis messaging, and digital reputation management. I turn complex regulatory and operational priorities into clear employee narratives, reporting frameworks, and multimedia communications assets.
Previously at Genesis BCW, WPP, I led integrated communications, media relations, and digital campaigns for financial services, technology, and consumer clients. My work across 14+ campaigns generated 33,500+ impressions and 40% organic audience growth.
I also built brand communications and digital campaigns at Vera Developers, increasing lead generation by 30% and subscriptions by 15%. I bring experience in financial services PR, stakeholder engagement, Agile delivery, analytics, and content production.
Experience
Work history, roles, and key accomplishments
Spearheaded enterprise-wide internal communication programmes, standardising messaging frameworks and driving a 48% improvement in stakeholder engagement. Served as communications counsel to senior leadership and delivered operational excellence initiatives saving over 250 hours annually.
Senior Account Executive
Genesis BCW, WPP
May 2019 - Sep 2022 (3 years 4 months)
Led integrated communications campaigns for marquee clients across financial services, technology, and consumer sectors. Managed media relations, executed 14+ social media campaigns delivering 33,500+ impressions and 40% organic audience growth.
Social Media Manager
Vera Developers Pvt. Ltd.
Oct 2018 - Apr 2019 (6 months)
Built and scaled brand communications presence from ground-up, driving a 30% increase in lead generation and 15% subscription growth. Developed and executed B2C digital campaigns and PR activations aligned with business growth targets.
Education
Degrees, certifications, and relevant coursework
Cardiff University
Master of Arts, International Public Relations & Global Communication Management
2017 - 2018
Pursued an M.A. in International Public Relations & Global Communication Management, focusing on strategic communication and global stakeholder engagement.
Panjab University
Master of Arts, Economics
2015 - 2017
Completed an M.A. in Economics with a specialization in Econometrics, gaining analytical and quantitative skills.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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