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@shraddhanag
Social media storyteller with expertise in brand communication and copywriting.
Hi, I’m Shraddha, a passionate social media storyteller with over 4 years of experience in brand communication and digital trends. I specialize in crafting engaging content that builds brand awareness and drives audience engagement across various platforms. My approach combines creativity with social listening, ensuring that every piece of content resonates with the target audience.
Currently, I serve as a Social Media Executive at Editorji Bangla, where I manage day-to-day social content across platforms like YouTube, Instagram, and Facebook. I lead the planning, publishing, and performance tracking of content, collaborating closely with design and editorial teams to deliver timely and impactful visuals. My previous roles have equipped me with a strong foundation in content strategy, campaign planning, and performance analysis, making me adept at optimizing content for maximum engagement.
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Work history, roles, and key accomplishments
Editorji Bangla – RPSG Group
Sep 2023 - Present (2 years 2 months)
Managed day-to-day social content across YouTube, Instagram, Facebook, X (Twitter), and Snapchat. Led planning, publishing, and performance tracking for content aligned with brand tone.
Manhattan Tech Ventures
Aug 2023 - Present (2 years 3 months)
Created campaign content for social platforms including copies and creatives. Developed content for emailers, blogs, and website messaging.
AVM Station LLP
Apr 2022 - Present (3 years 7 months)
Planned and curated brand content across Instagram, Facebook & LinkedIn. Wrote engaging copy for captions, video scripts, and creatives.
Writerz Center
Mar 2021 - Present (4 years 8 months)
Researched and developed reports, whitepapers, and case studies. Delivered structured content across different domains under tight timelines.
Great Champs Technologies
Aug 2019 - Present (6 years 3 months)
Developed educational and web-based content in science, arts & management. Collaborated with SEO and editorial teams to improve content ranking & relevance.
Degrees, certifications, and relevant coursework
B.Sc. in Zoology, Zoology
Studied the fundamentals of zoology at the University of Calcutta. Completed a Bachelor of Science degree, focusing on various aspects of animal life and biological sciences.
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