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Shivangi Ghate

@shivangighate

Marketing manager who shaped WickedGud’s brand across e-commerce, retail, and social channels, and achieved a 6.07 Amazon ROAS at TMT Connekt.

India

Message

At WickedGud, I defined the brand identity across packaging, e-commerce, social media, and offline retail. I managed product listings across marketplaces and quick-commerce platforms, and directed social and digital campaigns, influencer marketing, and event activations.

At TMT Connekt, I managed global Amazon accounts and campaign execution, achieving a ROAS of 6.07, 4.73, 3.44, and 2.91 over three months in the UAE, USA, UK, and Canada. I also founded Bling55, a sustainable fashion and accessories brand, and developed Lawyers2Lawyers from concept through branding, website, content, and community growth.

Experience

Work history, roles, and key accomplishments

Current

Director

Current

Lawyers2Lawyers

Jan 2019 - Present (7 years 9 months)

Leads a niche platform providing branding, digital presence, and operational support for legal professionals. Led end-to-end development including concept, branding, website, content, and community growth.

Branding Digital Presence Operational Support Web Development Content Strategy Community Growth Audience Targeting User Experience

Current

Founder

Current

Bling55

Jun 2015 - Present (11 years 4 months)

Founded and manages a women-led sustainable fashion and accessories brand specializing in handmade jewellery and self-designed products. Built and managed the website independently and grew organic social media following.

entrepreneurship Brand Building Ecommerce Website Management Organic Social Media Growth Product Design Visual Merchandising Event Marketing Amazon Marketplace

Senior Marketing Manager

WickedGud

Feb 2025 - Dec 2025 (10 months)

Spearheaded cross-platform collaborations with leading brands and defined brand identity across packaging, website, e-commerce, quick commerce, social media, and offline retail. Managed end-to-end product listings and directed social and digital media strategy.

Brand Management Ecommerce Quick Commerce Social Media Marketing Influencer Marketing Product Listing Klaviyo Contlo Nector ORM PR Content Strategy Event Marketing

Senior Marketing Manager

TMT Connekt Pvt Ltd

Mar 2024 - Sep 2024 (6 months)

Spearheaded category and vendor management strategies, developed data-driven marketing campaigns, and managed global Amazon accounts across multiple markets. Led CRM and ORM initiatives to strengthen customer engagement.

Category Management Vendor Management Data Driven Marketing Pricing Intelligence Promotion GMV Growth CRM ORM Amazon Marketplace A+ Content Vine Program ROAS optimization

Branding and Marketing Manager

OTT Skyncare

Jul 2022 - Mar 2024 (1 year 8 months)

Designed and executed comprehensive omnichannel marketing strategies, managed e-commerce operations on Nykaa and Amazon, and led cross-functional collaboration to align product strategy with market trends.

Omni Channel Marketing E Commerce Operations Nykaa Amazon Product Listing Content Optimization ROAS optimization vendor negotiation Social Media Strategy Cross Functional Collaboration

Assistant Manager: E-Commerce and Digital Marketing

Felisha

Dec 2021 - Jul 2022 (7 months)

Executed monthly social media strategies for four brands, developed e-commerce strategies, managed digital ads on Meta and Google Ads, and coordinated product launches and vendor packaging solutions.

Social Media Strategy E commerce Strategy Digital Advertising Meta Ads Google Ads Budget Management Product Launch Packaging Design Vendor coordination

Tax Accountant & Audit Associate

S.M. Palsuledesai and Associates

Mar 2015 - Dec 2021 (6 years 9 months)

Managed tax compliance, audits, and financial reporting, ensuring regulatory adherence and process efficiency. Conducted financial analysis and prepared consolidated financial statements.

Tax Compliance Audit Financial Reporting Financial Analysis Consolidated Financial Statements Regulatory Compliance

Education

Degrees, certifications, and relevant coursework

University of Texas Rio Grande Valley (UTRGV)

Master of Business Administration, Marketing

Pursuing an online Master of Business Administration in Marketing, with an expected graduation in June 2027.

Sydenham College of Commerce and Economics, University of Mumbai

Bachelor of Commerce, Commerce

Activities and societies: Prof D. S. Desai Memorial Sports Scholarship (2013–16); Principal’s Appreciation Award (2013–16); Sydenham College’s Prestige Award (2013–16); The Central Bank of India Scholarship for outstanding performance in Accountancy (2013–14); Prof. Percy Anstey Scholarship for Business Economics (2014–15); Represented University of Mumbai & Sydenham College at national level in Rope Mallakhamb, securing multiple first-place wins.

Completed a Bachelor of Commerce degree in April 2016, receiving multiple scholarships and awards for academic and sports achievements.