At Cognizant Technology Solutions, I build and optimize Google Search and Performance Max campaigns around revenue, leads, ROAS, and CPA goals. I also use AI prompts and A/B tests to improve campaign creative and settings.
At Accenture, I managed AI-based analytical and campaign performance improvement projects, developed automated Excel trackers and reporting dashboards, and delivered strategies that improved CPC, CTR, and conversion rates.
At Barclays, I trained team members and supported performance and quality improvement in the collections process. I received a BRP award as a top-three performer in 2019 and 2020, and was nominated to train a batch of 24 people.
