Open to opportunities

Diego Hurtado

@diegohurtado1

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UI/UX & web designer who builds high-converting, user-centered experiences.

United States

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What I'm looking for

I’m looking for a design role where I can own end-to-end UI/UX, collaborate closely with developers, and help ship high-converting web experiences with strong usability, branding, and measurable performance improvements.

I’m a UI UX & Web Designer and Owner focused on taking product design end-to-end—from market research and wireframing to branding identity, design systems, high-fidelity prototyping, UX research, and developer handoff.

I improve web/mobile products’ visual design and user experience by translating usability testing and user interviews into practical, innovative solutions for design problems, while keeping attention to detail front and center.

I drive results for high-converting WordPress websites using design strategy, site performance optimization, SEO best practices, responsive design, and A/B testing, always aligned with clear communication and strong collaboration.

Before running my own work, I built diverse experience as a Freelancer Graphic/UI Designer—designing landing pages, ads, banners, motion graphics, and UI assets across multiple industries—while strengthening my UI & web development best practices (including accessibility and SEO).

Experience

Work history, roles, and key accomplishments

Current

National Director of Marketing

Current

Nu Alpha Kappa Fraternity, Inc.

Jun 2021 - Present (5 years 1 month)

Improved branding identity and marketing materials, optimized internal processes, and managed social media and website updates while maintaining marketing guidelines. Approved 25+ chapters’ social media posts/marketing material for quality and compliance and led presentations to increase engagement and funding.

Brand Identity Marketing Materials Process Optimization Social Media Management Quality Assurance Compliance Presentation

Current

UI UX & Web Designer

Current

Visio Visions LLC

Dec 2019 - Present (6 years 7 months)

Led end-to-end product design processes, including market research, wireframing, branding/design systems, high-fidelity prototyping, UX research, and developer handoff. Improved web/mobile UX and delivered high-converting WordPress websites using design strategy, performance optimization, SEO best practices, responsive design, and A/B testing.

Freelance Graphic/UI Designer

Freelancer

May 2018 - Dec 2019 (1 year 7 months)

Designed high-converting landing pages, web ads, banners, and social media content, including motion graphics and illustrations. Applied UI/web development best practices for site performance, accessibility, and SEO optimization while collaborating with clients on visual design and UX improvements.

HTML CSS Landing Page Design Banner Design Motion Graphics Illustration UI Design Web Design Performance Optimization Accessibility SEO Optimization Project Management

Graphic Designer

San Jose State University

Sep 2017 - May 2018 (8 months)

Created print and web advertising designs and ad layouts, including HTML/CSS work, while following university style guidelines. Improved student engagement by communicating services effectively to the target audience through design.

Graphic Design Print Design Layout Design HTML CSS

Education

Degrees, certifications, and relevant coursework

San Jose State University

Bachelor of Arts, Visual Arts

2014 - 2018

Earned a B.A. in Visual Arts at San Jose State University, covering fundamentals of art and design, drawing, design, photography, and photo-editing, with a minor in Business.