
Shifa User
@shifauser2
I turn sales data and behavioral insights into actionable recommendations.
What I'm looking for
I'm a psychology undergraduate who has built Excel dashboards from e-commerce and multi-table sales data, translating findings into clear recommendations on markets, customer segments, and channel risk.
As Marketing Head at Meraki, I increased event participation by 30% through market research and pre-event promotions. I've also led creative campaigns, coordinated recruitment and event participants, and developed structured problem-solving through McKinsey Forward and Deloitte Australia's data analytics simulation.
Experience
Work history, roles, and key accomplishments
Marketing Head
Meraki
Jan 2025 - Present (1 year 9 months)
Boosted event participation by 30% through strategic marketing, market research, and engaging pre-event promotions.
Member
Young Communicators Club
Participated in public speaking and communication-focused activities and collaborated on organizing club events and discussions.
Creative Head
Mavericks College Club
Led creative direction and content design for club events and campaigns, strengthening brand presence and audience engagement.
Volunteer
Community Outreach - NGO
Assisted in organizing community outreach and awareness events, gaining hands-on experience in event coordination and cross-functional teamwork.
House Prefect
Shakespeare House (Green House) - Loreto Convent Tara Hall
Led recruitment drives for cultural and sports events, coordinated communication with candidates and participants, and mentored junior students. Captained the badminton team through interhouse competitions.
Education
Degrees, certifications, and relevant coursework
MCM DAV College
Bachelor of Arts, Psychology
2025 -
Pursuing a Bachelor of Arts in Psychology, expected to graduate in 2028.
Loreto Convent Tara Hall
Senior Secondary (XII), General Studies
Grade: 72%
Completed Senior Secondary (XII) with 72%.
Loreto Convent Tara Hall
Secondary (X), General Studies
Grade: 85%
Completed Secondary (X) with 85%.
McKinsey.org
McKinsey & Company Forward Program, Professional Development
Completed a 10-week program covering adaptability, structured problem-solving, communication, and digital essentials.
Forage
Deloitte Australia Data Analytics Job Simulation, Data Analytics
Completed a simulated Deloitte engagement in data analysis and forensic technology, building an interactive Tableau dashboard and using Excel for data classification.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Skills
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