Sheldon Fernandez

LUNA (UI-Focused)
Redesigned a sophisticated responsive web product for LUNA Solar Lighting Systems.
- Created user flows, wireframes and a style guide to create a fully functional prototype with the assets to hand off to engineers ready to be developed
- Result: A functional and visually pleasing web app that user can use to purchase and compare products

Tools: Figma, Photoshop and Illustrator

Worked with client to design branding for new product line. Created brand standard guide and designed logos, brochures, and product packaging.

Academic Project 1: Wordfirm (UX-Focused)
Vocabulary app that targeting lawyers, bankers and other corporate working individuals to help them expand their industry vocabulary.
- Prepared script and questionnaire for user research
- Created wireframes and formulated a usability test plan including scope,
schedule and equipment
- Used Figma for mid fidelity prototyping
- Created user flows using Ado

Designed interactive e-Learning with Adobe Captivate and developed on-demand training for lawyers and law students. Created national interactive onboarding program and acted as national contact for SharePoint support.

Coordinated and prepared rush projects for printing, submitting them to the provincial court on time. Recorded and generated inventory reports for reprographics department. Assisted firm lawyers with court documents and examined legal documents and change requirements. Designed event brochures for internal events.

Managed contractual operations and ensured all client requirements were met in accordance with service level agreements. Communicated and oversaw compliance with company’s policies and procedures. Mentored and educated internal agents on process change and implemented seamless transitions in a dynamic and growing workplace. Conducted the delivery of performance reviews on a biannual basis.

Delivered an excellent customer care and service by addressing inquires, problem solving and providing resolutions. Engaged with clients in a friendly and professional manner while actively listening to their concerns. Processed and monitored shipping and receiving transactions and documentation, including but not limited to, bills of lading, orders, and confirming shipments. Worked within a team

Established and maintained relationships with local, national and trade press. Organized events, press conferences, and photo shoots. Secured media placements and drafted press material.

Assigned the responsibilities of conducting research, writing and editing press materials such as news releases, pitches, blogs, and presentations. Responsible for maintaining relationships with journalists and media professionals. Supervised and reviewed the daily activities of public relations staff. Handled the tasks of managing launch programs, news events, and media briefings.

Post-Graduate Certificate in Corporate Communications and Public Relations

Bachelor of Mass Media