Sheldon Dsouza
@sheldondsouza
I lead data-informed SEO, content, and digital campaigns that help clients measure and improve marketing performance.
United Arab EmiratesWhat I'm looking for
I'm currently leading marketing at Oasis Digital in Dubai, where I monitor KPIs through Google Analytics and Google Ads to guide client marketing strategy.
I execute on-page and off-page SEO, including sitemap updates, keyword targeting, and technical audits. I also create campaign content across blog posts, landing pages, and social media visuals.
Previously at MCI Middle East, I coordinated logistics and budgets for high-profile conferences, including the Emirates Urological Conference 2024 and global meetings with WHO. I resolved live-event challenges while maintaining compliance with local and international protocols.
My earlier marketing work at Brown Sneaks included Instagram strategy, community engagement, promotional campaigns, and performance analysis across engagement, reach, and conversion. I bring a practical mix of content creation, analytics, project coordination, and customer-focused execution.
Experience
Work history, roles, and key accomplishments
Marketing Lead
Oasis Digital
Jan 2025 - Present (1 year 10 months)
Monitor and interpret data from Google Analytics and other platforms to track KPIs. Conduct on-page and off-page SEO optimisation, generate content, and prepare monthly performance reports for clients.
Project Coordinator
MCI Middle East
Jul 2024 - Jan 2025 (6 months)
Coordinated end-to-end logistics for high-profile conferences, including the Emirates Urological Conference 2024 and the Global EMT Meeting with WHO. Assisted in developing and monitoring conference budgets and ensured compliance with international event management standards.
Ensured high precision in verifying and updating shipment documentation and scanning. Maintained high accuracy in sorting packages and met customer service metrics by handling packages with care and addressing issues promptly.
Marketing Coordinator
Brown Sneaks
Sep 2022 - Sep 2023 (1 year)
Developed and executed social media marketing strategies to increase brand awareness on Instagram. Engaged with followers and collaborated with the sales team to develop promotional campaigns, while analyzing key metrics to track performance.
Education
Degrees, certifications, and relevant coursework
University of Guelph
Bachelor of Commerce, Marketing
2018 - 2022
Pursued a Bachelor of Commerce in Marketing, developing skills in marketing strategy, consumer behavior, and business analytics.
Canadian University of Dubai
Bachelor of Business Administration, Marketing
2017 - 2018
Studied Business Administration with a focus on Marketing, gaining foundational knowledge in business and marketing principles.
Tech stack
Software and tools used professionally
Availability
Location
United Arab EmiratesAuthorized to work in
Job categories
Skills
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