Open to opportunities

Shashi Wigley

@shashiwigley

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Senior designer with a decade of experience in creative branding.

Zimbabwe

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What I'm looking for

I seek a role that fosters creativity and collaboration, with opportunities for growth.

With over 10 years of experience in advertising and marketing, I have honed my skills as a Senior Designer, specializing in brand identities and motion design. My journey has taken me through various creative roles, where I have successfully led campaigns that enhance brand recognition and drive sales. At Rakuten, I serve as the art director and creative lead, where my efforts have improved retention and first-time buyer rates by 5% during key promotional events.

My expertise extends to creating design systems and automated templates, significantly reducing output time on website assets. I thrive in collaborative environments, working closely with copywriters, junior designers, and marketing teams to ensure brand consistency across platforms. My passion for design is matched by my commitment to mentoring the next generation of creatives, training junior designers on brand guidelines and best practices.

Experience

Work history, roles, and key accomplishments

Current

Senior Designer

Current

Rakuten

Apr 2024 - Present (1 year 2 months)

As a Senior Designer, I lead creative campaigns to enhance Rakuten's brand recognition and improve sales for merchant partners. My role includes managing the creative team and training junior designers, while achieving a 5% increase in retention and first-time buyer rates during key events.

Figma Adobe Photoshop Illustrator After Effects Project Management Brand Identity Motion Design

Graphic Designer

Rakuten

Sep 2021 - Apr 2024 (2 years 7 months)

In my role as a Graphic Designer, I developed design systems and automated templates in Figma, reducing output time on website assets by 25%. I collaborated with various teams to ensure brand consistency across platforms.

Figma Adobe Photoshop Team Collaboration Digital Design Marketing Graphic Design Project Management

Graphic Designer

Ryan Design International

Jan 2019 - Jan 2021 (2 years)

At Ryan Design International, I created digital and print collateral for real estate advertising, including animated videos, illustrations, and social media content.

Graphic Design Print Design Motion Graphics Illustration Marketing Project Management Adobe Creative Suite Branding

Freelancer

Wigley Creative Studio

Jan 2015 - May 2019 (4 years 4 months)

As a Freelancer, I designed logos and illustrations for apparel and created motion graphics and social media content for various brands, enhancing their visual identity.