At McMillan LLP, I create visual branding across digital, print, and video, and produce motion graphics and video for internal and external communications. That work increased social media engagement by 120%.
I also design marketing collateral, including infographics, presentations, and social media assets, contributing to a measurable uplift in lead generation. I’ve integrated AI-powered tools into design workflows and collaborated with cross-functional teams and vendors to maintain brand integrity.
At Pearson Education Canada, I led design and production of marketing materials for digital products, managing budgets from $2K to $50K. I directed the transition to digital platforms, driving a 15% year-over-year increase in online engagement.
At Pearson, I also created advertising assets that contributed to 50% annual market growth and mentored two designers. As a freelance graphic designer, I delivered branding and promotional design solutions for clients across education, travel, real estate, and public sectors.
