SHALIN POKHAREL
@shalinpokharel
I grow eCommerce revenue through paid acquisition, lifecycle marketing, and revenue analytics.
NepalWhat I'm looking for
At Nepal Tea Collective, I own eCommerce revenue across DTC and B2B wholesale, setting channel mix, budgets, and monthly reporting for founders and investors. I drove 57% year-over-year revenue growth while managing Google and Meta acquisition in-house.
I rebuilt cross-channel tracking and attribution from scratch, reducing store and third-party attribution errors by 20% and tying spend to actual revenue. I also launched a local eCommerce platform from zero and use Claude, MCP, and the Shopify GraphQL API to automate reporting and scale creative production.
For The Naked Leaf, I lead Shopify strategy and Klaviyo lifecycle email for a DTC tea retailer, driving 52% year-over-year store growth and $10,000 in email revenue in the first two months. I also manage review collection through Judge.me and Shopify Product Reviews to improve product-page conversion.
My work spans high-volume media buying, lifecycle retention, and measurement: at Odin Mortgage & Tax, I managed $600K in Meta spend, cut average monthly CPL by 50%, and reduced spam leads by 85%.
Experience
Work history, roles, and key accomplishments
E-commerce & Email Strategy
The Naked Leaf
Sep 2025 - Present (1 year 1 month)
Owned end-to-end Shopify store strategy and lifecycle email for a DTC tea retailer, driving 52% year-over-year growth and generating $10,000 in email revenue within two months.
Team Lead, Growth Marketing
Nepal Tea Collective
Jan 2022 - Present (4 years 9 months)
Owned eCommerce revenue across B2C and B2B segments, driving a 57% year-over-year revenue increase. Managed paid acquisition, rebuilt attribution, and implemented lifecycle programs.
Media Buyer
Odin Mortgage & Tax
Sep 2025 - Apr 2026 (7 months)
Managed $600K in Meta spend as sole buyer, cutting cost-per-lead by 50% and reducing spam-lead rate from 15-20% to 2-3%.
Assistant Lead, Marketing
Upaya City Cargo
Jan 2019 - Jan 2022 (3 years)
Built and led the marketing function from the ground up with a data-driven acquisition strategy.
Education
Degrees, certifications, and relevant coursework
University of the West of England, Bristol
Bachelor of Arts, Business Administration
2017 - 2021
Bachelor of Arts in Business Administration from the University of the West of England, Bristol, from 2017 to 2021.
Availability
Location
NepalAuthorized to work in
Job categories
Skills
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