AMAalok Mallik
@aalokmallik
Head of Performance Marketing and Analytics driving data-led growth.
NepalWhat I'm looking for
I am a performance marketing and analytics leader with a decade of hands-on experience building data-driven campaigns, dashboards and teams across e‑commerce, SaaS and media. I blend analytical rigor with creative problem solving to deliver measurable growth and high ROAS.
I have led teams of 4–25 people to execute cross-channel strategies—Facebook, Google Ads, SEO, influencer and media buying—while implementing tracking, Power BI and SQL-based reporting that surfaced actionable insights.
Notable achievements include a 35% increase in sales for an e-commerce brand while maintaining 16X ROAS, building Power BI dashboards integrating Google Ads, GA4 and CRM data, and doubling client acquisition via search ads through targeted optimization.
Experience
Work history, roles, and key accomplishments
Marketing & Analytics Head
Deba Jyoti Group
Jan 2022 - Present (3 years 8 months)
Drove a 35% increase in sales while maintaining 16X ROAS via Facebook campaigns, planned quarterly marketing calendars across seven e‑commerce categories and raised average order value from 3 lakh to 7 lakh daily.
Analytics & Marketing Head
VolgAl
Jan 2020 - Jan 2021 (1 year)
Managed SEO team and doubled client acquisition via Google Search Ads, increased lead generation by up to 80% for B2C clients through Facebook ads, and delivered Power BI/Tableau dashboards for client reporting.
Digital Marketing Lead
Brainsfeed
Apr 2019 - Aug 2019 (4 months)
Led a 4‑person team for client acquisition of an AI SaaS product and implemented an SEO strategy to improve domain visibility and user acquisition.
Digital Marketing Strategist
Kantipur Media Group
Nov 2017 - Jun 2018 (7 months)
Increased AdSense revenue by 10% and organic traffic by 20% on kantipur.com through ad balance optimization and content/SEO improvements, and executed YouTube app-install advertising campaigns.
Online Marketing Specialist
Dove Creation Pvt Ltd
Mar 2016 - Oct 2017 (1 year 7 months)
Boosted sales 80% for a UK client within two months, managed SEO/PPC for Australian clients increasing Facebook conversions by 10%, and improved PPC lead generation for a travel domain by 30%.
SEO Specialist
Sag Infotech
Nov 2014 - Feb 2016 (1 year 3 months)
Managed in‑house Sag Academy project improving search rankings, ran mobile advertising for Sagmart, and conducted competitor research using Ahrefs and SEMrush.
Education
Degrees, certifications, and relevant coursework
ESemlyon business school
Master in Data Science & Digital Marketing, Data Science & Digital Marketing
2018 - 2020
Activities and societies: Studied Tableau and SQL; coursework included data visualization, mining, and extracting business insights.
Completed a master's program focused on data science and digital marketing with coursework in data warehousing, cleaning, visualization, and SQL.
LULovely Professional University
Bachelor of Technology, Electronics & Communication Engineering
2010 - 2014
Completed a Bachelor of Technology in Electronics and Communication Engineering covering fundamentals of electronics and communication systems.
Tech stack
Software and tools used professionally
Availability
Location
NepalAuthorized to work in
Salary expectations
Job categories
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