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Shahbaz Sherwani

@shahbazsherwani

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Senior graphic designer specializing in visual innovation and brand systems.

United Arab Emirates

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What I'm looking for

I am looking for a role that fosters creativity, encourages innovation, and offers opportunities for professional growth in a collaborative environment.

With over 17 years of experience in graphic design, I have dedicated my career to driving brand growth and visual excellence across the GCC. My expertise lies in creating multi-format visual content, including digital campaigns, event visuals, and AI-enhanced graphics. I am proficient in Adobe Creative Suite, After Effects, and emerging AI design tools, which I leverage to elevate brand engagement and storytelling.

Throughout my career, I have collaborated with cross-functional teams and clients to deliver impactful visuals that align with branding objectives. My notable projects include leading the full rebranding of Gastronomica Middle East and developing cohesive visual identities for various clients. I am passionate about pushing the boundaries of design and continuously seek innovative solutions to enhance visual communication.

Experience

Work history, roles, and key accomplishments

Current

Senior Brand & Visual Designer

Current

Gastronomica Middle East

Dec 2017 - Present (7 years 8 months)

Developed multi-format visual content for 16+ brand concepts, including promotional materials, email graphics, and point-of-sale visuals. Integrated AI tools like Firefly and MidJourney into workflows to enhance visual storytelling and speed up content iteration.

Adobe Creative Suite After Effects Premiere Pro WordPress Midjourney Brand Management Visual Storytelling

Senior Designer

Andon Creative Design

Mar 2014 - Present (11 years 5 months)

Developed creative concepts for press ads, advertising campaigns, brochures, and marketing materials, delivering impactful visuals aligned with client branding. Designed 3D exhibition stands, providing immersive visualizations that supported trade show and event presence.

Campaigns 3D Exhibition Stands Brand Guidelines Production Workflows

Brand Designer

Color Extreme Digital Printing

Dec 2008 - Present (16 years 8 months)

Planned, conceptualized, and executed both digital and print media solutions tailored to each client’s commercial and promotional objectives. Created high-impact designs for product packaging, marketing brochures, outdoor and indoor signage, and a range of promotional displays.

Digital Media Packaging

Graphic Designer

James Walter Thompson (JWT)

Mar 2006 - Present (19 years 5 months)

Created concepts, graphics, and layouts for product illustrations and promotional materials. Advised clients on visual strategy, formats, and production timelines.

Graphic Design Product Illustration Promotional Materials Layout Design Print Design Digital Design

Software Engineer

Najmee’s Computer

Mar 2003 - Present (22 years 5 months)

Delivered responsive technical support to customers, ensuring timely resolution of system issues in line with SLA expectations. Installed and configured operating systems (Windows-based) and various software applications.

Technical Support System Troubleshooting Software Configuration Operating System Customer Satisfaction

Education

Degrees, certifications, and relevant coursework

University of London (Goldsmiths)

Bachelor of Science, Computer Science

2022 -

Studied Computer Science at the University of London (Goldsmiths) from 2022 to the present, focusing on core principles and applications. Currently in the last term of the program, gaining comprehensive knowledge in the field.

Computer Universe

Diploma, Graphic Designs / Computer Hardware Engineering

2002 - 2003

Completed a Diploma in Graphic Designs and Computer Hardware Engineering from Computer Universe between 2002 and 2003. Gained foundational skills in graphic design principles and computer hardware maintenance.