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@cinigopinathan
Creative Designer with 11+ years of experience. Transforming concepts into captivating designs.
I’m a creative graphic designer with over 9 years of experience in crafting high-quality designs that connect with both clients and audiences. Currently, I work at Impact BBDO, collaborating with the Department of Economy and Tourism to enhance the user experience on the Visit Dubai and Dubai DET websites. I play a key role in designing dynamic content for B2B marketing, creating everything from icons to infographics, all while managing day-to-day design tasks within Sitecore. I’m passionate about delivering designs that not only look great but also serve a functional purpose.
In previous roles, such as Art Director and Freelance Designer for PAN Emirates, I’ve gained a diverse skill set, honing my attention to detail, creative problem-solving, and ability to collaborate effectively with teams.
I thrive in fast-paced, dynamic environments and am always eager to push my creative boundaries. My goal is to design visuals that tell a story, build connections, and leave a lasting impact.
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Work history, roles, and key accomplishments
Impact BBDO
Jul 2024 - Present (1 year 4 months)
Collaborate with the Department of Economy and Tourism to manage Visit Dubai and Dubai DET pages using the Sitecore platform. Responsible for content population, layout enhancement, and creating engaging icons and infographics to improve user experience.
Maxell Group
Sep 2023 - Jan 2024 (4 months)
Created and shared graphics and content for LinkedIn, analyzed engagement metrics, and collaborated with HR to manage events. Handled supplier registration forms and updated product catalogs for the sales team.
First Choice IT Solutions
Apr 2022 - Apr 2023 (1 year)
Produced high-quality designs daily and conceptualized projects for social media campaigns. Collaborated with the marketing team and supervised a junior designer while working with various brands.
Pan Home
May 2022 - Aug 2022 (3 months)
Developed graphic design projects, mood boards, and marketing materials while ensuring brand alignment through close coordination with marketing departments.
Puretech Digital
Feb 2019 - May 2021 (2 years 3 months)
Created social media graphics, website banners, and email templates in collaboration with copywriters and account managers for various brands while maintaining a library of design assets.
White Rivers Media
May 2016 - Oct 2018 (2 years 5 months)
Created impactful designs for clients in various sectors, boosting lead generation and brand visibility through Google Ad campaigns. Provided insights during brainstorming sessions to enhance campaign quality.
Degrees, certifications, and relevant coursework
Post Graduate Program in Digital Marketing, Digital Marketing
2023 - 2024
Master's in Media and Communication, Media and Communication
2021 - 2023
In 2023, I collaborated and designed with the university's first digital magazine as a member of UOWD Magazine club.
Diploma in Graphics and Animation, Graphics and Animation
2005 - 2009
Bachelor's in Commerce, Commerce
2004 - 2007
Software and tools used professionally
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