Setayesh Karimian

Led the redesign of the web dashboard and mobile data collector app, restructuring information architecture and core workflows to accommodate 32 new features. Designed subscription billing, RBAC, and multi-tier reporting to support enterprise monetization.

Redesigned template verification and approval as a self-service workflow, contributing to 65% fewer related support tickets and a 35% reduction in approval time. Reworked onboarding and in-product guidance, shifting 30% of support-led actions to self-service.

Designed the end-to-end experience for an AI copilot used by institutional analysts, translating complex financial workflows into clear, usable interfaces. Led the conversational AI experience and designed the admin dashboard for users, credentials, and permissions.

Designed creator-led hotel discovery using community content and social proof, contributing to 23% growth in user acquisition. Redesigned review flows with prompts and incentives, contributing to a 42% increase in user-generated reviews.

Built and led a five-person design team, introducing shared components, design standards, and agile rituals that reduced design delivery time by 30%. Mentored junior designers and contributed to 50+ products across e-commerce, booking, HR SaaS, and gaming.

Designed web and mobile interfaces and interactive prototypes, including an HR SaaS platform for roles, leave, attendance, and hiring that was adopted internally.

Designed web and mobile interfaces and interactive prototypes for various client projects.

Pursued a Bachelor of Arts in Business Management from 2017 to 2021.