Zahra Haji

Owns the design-system roadmap and leads the design system for the app store serving 60+ million users. Reduced legacy Figma component sets by about 70% and authored AI-readable component specifications.

Designed the streaming relaunch as sole designer, covering Discovery, content details, and playback on Android and web. Led research that changed the streaming service's target audience and value proposition.

Coordinated illustrators and provided art direction for a new illustration kit. Designed content-detail pages, audio player, and discovery entry points for live matches and online games.

Redesigned bank-card verification using support research and in-product document submission, increasing successful transactions by 12% and reducing support tickets by over 30%. Built a tokenized Figma design system with frontend developers.

Interviewed 15 Instagram fitness trainers to understand their concerns and redesigned the onboarding flow. Built a UI kit with 20+ reusable components for web and Android.

Designed materials for events, seasonal campaigns, and social media, and collaborated with motion designers on an illustration kit. Restructured newsletter templates for course registration.

Created illustrations, frames, and storyboards for promotional motion projects. Established an iterative production workflow to deliver work under tight deadlines.

Short course in Visual Communication at the University of the Arts London, completed in 2019.

MA in Sequential Design from the University of Brighton, completed in 2019.

BA in Painting from Alzahra University, completed in 2017.