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babak haghighi

@babakhaghighi

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Senior Product Design Leader with 12+ years of experience.

Iran

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What I'm looking for

I am looking for opportunities that foster creativity, collaboration, and innovation in product design.

I am a Senior Product Design Leader with over 12 years of experience in delivering user-centric and scalable solutions across various industries, including E-commerce, online food delivery, VOD, travel-tech, and SaaS platforms. My journey has been marked by a proven track record in building design systems, driving usability improvements, and aligning design strategies with business goals. I thrive in leading cross-functional teams through Agile processes to launch high-impact digital products that resonate with users.

Currently, I serve as a Principal Product Designer at Xpertell, where I conduct product research and design initiatives for a global travel-content marketplace. My previous role as Product Design Lead at Fidibo allowed me to enhance user engagement through targeted usability testing and UX optimization, significantly contributing to conversion growth. I am passionate about creating seamless experiences across responsive web and mobile platforms, and I am always eager to embrace new challenges that push the boundaries of design.

Experience

Work history, roles, and key accomplishments

Current

Principal Product Designer

Current

Xpertell

Dec 2023 - Present (1 year 7 months)

Conducted product research, definition, and design initiatives for a global travel-content marketplace. Collaborated with stakeholders to deliver seamless experiences across responsive web and mobile platforms. Created and scaled a component-based design system to ensure UI consistency and development efficiency.

Product Research Design Systems Figma Mobile Design Web Design Agile Methodologies

Product Design Lead

Fidibo

May 2020 - Nov 2023 (3 years 6 months)

Led a multi-disciplinary team through the redesign of Fidibo’s product suite across web and mobile. Enhanced user engagement and retention through targeted usability testing and UX optimization. Designed and implemented a subscription library feature that contributed to conversion growth.

Team Leadership Usability Testing Web Design Mobile Design User Engagement

Product Design Lead

iiVentures

Apr 2015 - Jul 2019 (4 years 3 months)

Led product design for NetBarg, Tik8, and Chilivery, ensuring UI/UX alignment across brands. Redesigned the Tik8 ticketing platform and NetBarg’s website to improve usability and sales. Launched new versions of Chilivery apps with improved ordering and delivery flows.

Product Design UI UX Alignment Usability App Design Ticketing Team Leadership

Graphic Designer

Romac Media

Jan 2003 - Dec 2015 (12 years 11 months)

Designed websites, multimedia campaigns, and branding assets for clients across multiple industries. Contributed to advertising and software development projects, ensuring visual consistency and client satisfaction.

Graphic Design Web Design Branding Adobe Illustrator Adobe Photoshop Advertising Client Management

Education

Degrees, certifications, and relevant coursework

University of Tehran

Master, MBA

2025 -

Ghobad Shiva Design Institute

Certificate, Grammar Design & Composition

Undertook studies in Grammar Design & Composition, focusing on fundamental design principles and creative techniques. Developed skills in visual communication and artistic expression.

MICTO University (Municipal ICT Org.)

Bachelor of Science, Information Technology

Completed a Bachelor of Science degree with a focus on Information Technology. Gained foundational knowledge and practical skills in IT systems and applications.