Alexandra Sharenkova

Acted as a 0→1 product/content launch partner across multiple AI-powered consumer products, turning early-stage ideas into structured, production-ready experiences. Built a repeatable AI-first production system and designed reusable prompt libraries, AI interaction logic, and content frameworks.

Worked across two early-stage products within one startup lab, combining content leadership, product content, customer discovery, and AI-enabled production. Owned the content function end to end for a behavior-change MVP and built creator onboarding and education for a creator platform.

Built the content function from scratch and scaled it to 10 in-house team members plus 20 freelance creators. Led content strategy and experimentation across product experiences, driving measurable product impact through A/B testing.

Managed product and marketing content for a Germany-based software company across utility, mobile, and text-recognition products.

Owned product marketing content and positioning for a B2B logistics optimization platform, supporting go-to-market communication and customer-facing materials.

Earlier role as Copywriter at VeeRoute, supporting product marketing content and positioning.

MSc in Business Administration with a focus on International Marketing Management.

BSc in International Relations with a focus on Regional Studies (Finland).

BSc in Business Administration with a focus on International Business.