Serenity Chen

Collaborated with Lead UI/UX Designers, Developers, and Product Managers to design mobile and iOS applications within a 3-week timeline, creating detailed user personas, journey maps, and user flows. Optimized navigation and interface elements to enhance usability, accessibility, and engagement, while presenting user experience strategies to stakeholders.

Oversaw the art direction for an action-adventure RPG, encompassing concept art, illustrations, character models, environment, animation, and gameplay mechanics. Designed user experience and interface game art elements, developed storyline concepts, and conducted SWOT analysis for game competitors.

Partnered with cross-functional teams including Product Managers, Designers, and Engineers to design and implement user-friendly interfaces for mobile and desktop games with over 200,000 active players. Advocated for user-centric and business-focused design solutions, restructuring content based on research, usability, and accessibility standards using Figma and Axure RP.

Designed Mozii’s B2B e-commerce seller’s dashboard from scratch, presenting low to high-fidelity prototypes to Software Developers and Stakeholders, which led to a 10% increase in monthly investments. Collaborated with Product and Marketing teams on information architecture, product flow, and branding, while conducting qualitative research and A/B testing to validate design decisions.

Graduated with a Bachelor of Arts degree in Psychology. The curriculum focused on understanding human behavior and cognitive processes.