Open to opportunities

Sera Barnard

@serabarnard

Message

I lead integrated brand campaigns and creative teams across multi-location entertainment and hospitality brands.

United States

Message

What I'm looking for

I'm looking to lead creative teams and integrated brand work where I can turn business objectives into practical, high-impact creative solutions, improve workflows, and use AI thoughtfully to move ideas forward.

At Lucky Strike Entertainment, I lead a remote team supporting marketing for 350+ bowling centers across three brands, 20+ family entertainment centers, five waterparks, and the Professional Bowlers Association. I guide 500+ annual marketing initiatives across digital, print, social, photography, video, and experiential marketing, including a kiosk campaign that increased food and beverage sales by 20%.

I've grown from Junior Graphic Designer to Creative Director by building collaborative teams, translating business goals into creative solutions, and improving workflows through digital asset management and AI. My work includes directing the Professional Bowlers Association rebrand and supporting the Lucky Strike rebrand across 100+ locations.

Experience

Work history, roles, and key accomplishments

Current

Creative Director

Current

Lucky Strike Entertainment

Nov 2015 - Present (10 years 10 months)

Directs a remote team supporting marketing for 350+ bowling centers, family entertainment centers, waterparks, and the Professional Bowlers Association. Led creative rebrands and optimized workflows with AI integration.