Sen Icyrus

Leading the transformation of Valentino Group’s brand presence through integrated marketing, campaign strategy, and storytelling. From overseeing national product launches like Meta Stone and Flextone to rebranding initiatives at major expos like IBT 2025, I craft experiences that fuse material innovation with emotional storytelling.

Key responsibilities:
• Spearhead campaign development and exe

Strategy Development:
Creating and implementing marketing communication strategies aligned with the company's goals and objectives.
Overseeing the planning and execution of marketing campaigns across various channels.

Brand Management:
Ensuring brand consistency in all communication materials and campaigns.
Developing brand guidelines and ensuring they are adhered to in all marketing collateral.

Design Strategy:
Developing design concepts and strategies that align with the brand's identity and marketing objectives.
Translating marketing goals into visually appealing and effective design solutions.

Team Leadership:
Managing a team of graphic designers, providing guidance, feedback, and fostering a creative and collaborative environment.

Visual Asset Creation:
Creating various visual asse

- provide communicative, informative, catchy design for Quadra outlet, showroom or exhibition as needed.

- provide and design sticker label, box and any supporting tools for sample and display

- dealing and negotiate directly with the vendors

I was workin here as graphic designer and consultant. to guide and make a good branding promotion from client ideas.

Worked as Graphic Designer at PT. CITI ONE INDONESIA.