Open to opportunities

Radia Choudry

@radiachoudry

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Marketing professional specializing in brand and digital strategy with campaign execution expertise.

United States

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What I'm looking for

I am seeking marketing roles where I can lead brand and digital campaigns, work with influencers, and grow in strategic content and analytics.

I am a marketing professional focused on brand and digital marketing, with hands-on experience developing campaigns that prioritize authenticity and audience connection.

I designed an end-to-end influencer and digital strategy for a Rare Beauty campaign, leading influencer seeding, storytelling content, and cross-platform engagement aligned to Gen Z preferences.

I conducted competitive social media analyses for major sportswear brands and created a 30-day content calendar for a fashion brand, emphasizing platform-specific themes, cultural moments, and influencer collaborations to boost visibility and interaction.

I hold a BBA in Marketing Management from Bernard M. Baruch College (GPA 3.7) and maintain certifications in HubSpot, Adobe Creative Suite, Google Ads, and analytics tools. I bring strong skills in campaign development, content planning, and consumer insights.

Experience

Work history, roles, and key accomplishments

Content Calendar Developer

Fashion Brand Project

Created a 30-day, platform-specific content calendar combining tutorials, testimonials, UGC, and timed activations to boost visibility and engagement for a fashion brand through cultural moments and influencer collaborations.

Content Planning Editorial Calendar Influencer Collaboration Campaign Timing Engagement Strategy

Marketing Project Lead

Rare Beauty Campaign

Developed an end-to-end campaign centered on authenticity and inclusion, building cross-platform influencer seeding and storytelling that aligned messaging to Gen Z and increased audience engagement.

Campaign Development Content Strategy Audience Engagement Social Media Marketing

Social Media Analyst

Competitive Analysis Project

Conducted a two-month social media competitive analysis of Nike, Adidas, and Puma across Instagram, Twitter, and Facebook, producing insights on influencer partnerships, engagement metrics, and visual branding effectiveness.

Competitive Analysis Social Media Analytics And Engagement Metrics Reporting Trend Analysis Consumer Insights

Education

Degrees, certifications, and relevant coursework

Bernard M. Baruch College

Bachelor of Business Administration, Marketing Management

Grade: 3.7 GPA

Completed a Bachelor of Business Administration with a focus in Marketing Management, graduated with a 3.7 GPA and Dean's List recognition in September 2025.