Looking for a job

sehan farooqui

@sehanfarooqui

Data analytics manager at K-Electric who cut feeder loss analysis from 24 days to 4 hours and builds forecasting for 3.7M consumers.

Pakistan

Message

At K-Electric, I lead BI, ETL, and forecasting initiatives that support decisions for 3.7M consumers. I automated feeder loss analysis, cutting a 24-day manual process to 4 hours, and built demand forecasting models that achieved 97% accuracy.

Previously, I developed commercial and marketplace analytics at Ibex Global Solution, Foodpanda, CodeX, and RevealSoft Middle East LLC. My work includes customer segmentation and LTV modeling, pricing and supply-demand analysis, and data pipelines and dashboards that helped teams act on business insights.

Experience

Work history, roles, and key accomplishments

Current

Manager – Data Analytics

Current

K-Electric

May 2024 - Present (2 years 5 months)

Lead BI, ETL, and forecasting initiatives for 3.7M consumers at Pakistan's largest power utility. Defined enterprise KPIs, built ML-based demand forecasting models with 97% accuracy, and automated feeder loss analysis reducing a 24-day process to 4 hours.

SAP Analytics Cloud Business Data Cloud SAP Datasphere Databricks BigQuery Power BI Qlik Sense Python ETL SQL Data Warehouse Machine Learning Demand Forecasting KPI Design Data Governance

Manager – Data Analytics (Equinix Consultant)

Ibex Global Solution

Oct 2022 - Apr 2024 (1 year 6 months)

Led BI and commercial intelligence for global marketplace and B2B sales operations. Built executive dashboards in Tableau, increased bookings 15% YoY via customer segmentation, and reduced churn 70% through LTV modeling.

Tableau SQL Data Warehouse Customer Segmentation LTV Modeling Predictive Analytics ETL Python Competitive Benchmarking

Assistant Manager – Logistics Performance

Foodpanda

Mar 2021 - Sep 2022 (1 year 6 months)

Led marketplace analytics in a gig-economy environment. Achieved 36% YoY order growth via supply-demand optimization using Google BigQuery, reduced cost per order by 10%, and improved NPS by 40% through VoC segmentation.

BigQuery A B Testing Supply Demand Planning Predictive Analytics Self Service Analytics SQL Python Customer Segmentation

Senior Software Engineer

CodeX

Oct 2018 - Feb 2021 (2 years 4 months)

Developed AI-driven automation solutions for financial services. Increased conversion rates from 8% to 30% using ML models for upselling/cross-selling and reduced manual reporting dependencies by 60% through automated dashboards and ETL.

Machine Learning AWS PostgreSQL Python ETL Dashboarding Automation

Technical Consultant

RevealSoft Middle East LLC

Aug 2016 - Sep 2018 (2 years 1 month)

Delivered BI and automation solutions for global clients. Deployed dashboards with Qlik Sense/QlikView, Power BI, and Tableau, and implemented self-service analytics platforms.

Qlik Sense Qlikview Power BI Tableau Self Service Analytics BI Solution Development