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Scarlett UserSU
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Scarlett User

@scarlettuser5

Media Analyst at Publicis Groupe (Fallon) who built a GenAI media analytics workflow saving 15+ hours weekly.

United States
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At Publicis Groupe (Fallon), I designed and implemented a GenAI-powered media analytics workflow using FastAPI, LangGraph, GPT-4.1, and Claude. Its agents handle schema detection, SQL querying, Python analysis, and report generation, reducing recurring reporting effort by 15+ hours per week.

I integrated LLM agents with 20+ enterprise data services through REST APIs and tool calling. I also added structured outputs, query allowlists, timeout controls, and human approval before data ingestion to MMM.

At Collective Measures, I helped develop a production-facing Media Mix Modeling platform that let media planners simulate budget allocation, forecast ROI, and assess investment scenarios across 10+ marketing channels. I also worked with data pipelines and delivered executive dashboards for revenue trends.

For a project called Cycle Sync, I orchestrated multiple LLM coding assistants to build a privacy-first Chrome extension. It imports cycle data from Apple Health exports and syncs historical and predicted windows to Google Calendar.

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University of Minnesota, Twin Cities logoUC

University of Minnesota, Twin Cities

Bachelor of Arts, Computer Science

Grade: 3.79/4.0

Pursued a Bachelor of Arts in Computer Science with a GPA of 3.79/4.0, graduating in May 2025.

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