Saravanan SM

Provided part-time freelance consulting services, assisting startups with design work on a request basis. Delivered user-centric design solutions to meet client needs.

Defined and executed the overall RSA UX vision and strategy, ensuring user-centered design principles were applied across all touch points. Spearheaded the SecurID web authentication site redesign, resulting in a 20% increase in user engagement and improved accessibility compliance to WCAG standards.

Shaped the creation and refinement of World Table Tennis website designs, leading to a 15% increase in user engagement. Developed the ranking calculation software application (SaaS) design, collaborating closely with ranking managers and software engineers for product development.

Engaged in part-time freelance consulting, undertaking small contract and freelance projects. Managed client expectations and project timelines effectively.

Led a multi-stage rebranding website project for the organization, which successfully increased site visitors by 20%. Collaborated with the marketing team to translate campaign objectives into visually appealing designs, assisting with rebranding of websites, email marketing, advertising, and print materials.

Led a 4-member team in delivering APJ region e-commerce website UI/UX projects, fostering close cooperation among team members. Played a key role in designing and launching the GBS Creative Services HP.com websites, which increased stakeholder engagement by 30% and drove 20% engagement growth for top-performing EDMs.

Oversaw day-to-day SEARS Intranet website operations, including maintenance, content publishing, and streamlining navigation. Managed a knowledge base HR portal that saved 50% of time in resolving associate inquiries.

Led the digitization of the Pearson Education project, converting over 800 pages from traditional literature into web pages. Performed rigorous cross-browser tests, significantly improving functionality across all major platforms.

Completed a full-time Bachelor of Business Administration program. Gained foundational knowledge in business principles and administration.