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@sarathsl
I am a business analyst specializing in product analytics, A/B testing, and automation to drive growth.
I am a business analyst with experience at Amazon and Google, focused on product analytics, operational automation, and improving user and merchant experiences.
At Amazon Pay, I led Control vs Test experiments that improved CTR and validation rate, automated weekly active-user dashboards reducing analysis TAT by 60–70%, launched targeted cashback campaigns driving 20% reactivation and 13% higher daily app activity, and helped roll out Saved Cards to achieve an 11% MoM increase in credit card bill payments.
At Google Shopping, I corrected over 10 million misclassified offers to reduce false positives by 10%, built dashboards to streamline merchant appeal assessments (reducing headcount needs by an estimated 4–6 positions), integrated automated data collection to save 3–4 hours weekly, and drove vendor and risk-management improvements that cut violations and increased detection efficiency.
I hold a B.Sc. in Mathematics and certifications including Google Data Analytics and a Python Bootcamp, and I bring strong SQL/Python, BI, ETL, and stakeholder management skills to roles that require rigorous analysis and cross-functional collaboration.
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Work history, roles, and key accomplishments
Led experiments and automation for Amazon Pay that increased CTR and validation rate enabling full-scale rollout; automated reporting reduced analysis TAT by 60–70% and targeted campaigns/features drove 20% reactivation, 13% rise in daily app activity and 11% MoM growth in credit card bill payments while saving 7.5% in marketing costs.
Corrected over 10 million misclassified offers improving classification and reducing false positives by 10%; built dashboards and automation that cut manual effort (3–4 hrs/week) and reduced headcount needs by ~4–6, and drove process improvements that increased violative-offer detection 20% and reduced violations 10%.
Sweans Technologies Ltd.
Dec 2022 - Feb 2023 (2 months)
Conducted digital research and content analysis for UK teams, synthesizing online, social, and video data to assess audience engagement and identify emerging trends that informed client digital strategies.
Degrees, certifications, and relevant coursework
Bachelor of Science, Mathematics
2016 - 2020
Completed a Bachelor of Science in Mathematics at University of Kerala from 2016 to 2020.
Software and tools used professionally
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