Open to opportunities

Sarath Sasi

@sarathsasi1

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Senior Product Designer specializing in AI-powered conversational experiences and inclusive human-centered design.

India

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What I'm looking for

I’m looking for a team where I can lead end-to-end product UX for AI-powered, conversational products—grounded in inclusive Human-Centered Design—while combining research-driven iteration, rapid prototyping, and cross-functional collaboration to scale real impact.

I’m a Senior Product Designer (UX/UI) with 5+ years in product design and 12+ years in visual design, focused on Artificial Intelligence (AI)-powered platforms, conversational interfaces, and inclusive Human-Centered Design (HCD). I translate complex user problems into scalable, accessible digital solutions.

At Digital Green, I lead end-to-end UX design for multiple AI-powered agricultural products, scaling FarmerChat from concept to 1 Million+ farmers across India, Kenya, and Ethiopia. I’ve also designed Econet Farmer for Zimbabwe and eFarm for FPOs, improving real-world usability for low-literacy rural users through tools like a cattle feed calculator.

I drive faster iteration cycles with research-driven design processes, rapid prototyping, and usability testing. I also bring hands-on AI-assisted prototyping experience (vibe coding) using tools including Cursor, v0, and Claude Code, and I build inclusive product frameworks—especially gender-inclusive solutions for women farmers.

Experience

Work history, roles, and key accomplishments

Current

Lead Product Designer

Current

Digital Green

Jul 2022 - Present (3 years 11 months)

Led end-to-end UX design to scale FarmerChat, an AI-powered agricultural platform, reaching 1M+ farmers across India, Kenya, and Ethiopia via text, voice, and image interactions. Designed and launched multiple AI-enabled agricultural products (including Econet Farmer) and partner dashboards, improving usability for data-heavy tools and accelerating AI iteration cycles through research-driven proto

User Experience (UX) Design Interaction Design AI Product Design User Research Information Architecture Prototyping Usability Testing Design Systems

UI/UX Designer

Xare / Go Rise

Nov 2021 - Jun 2022 (7 months)

Improved fintech mobile usability and onboarding for the Go Rise platform for underbanked users in the UAE by designing end-to-end user journeys. Increased marketing engagement and user acquisition through high-conversion digital campaigns, while maintaining consistent UX via brand identity systems and cross-functional collaboration.

Mobile UX Design User Journey Mapping Onboarding Design Systems Interaction Design Usability Cross Functional Collaboration

Brand Designer

Ocre Revival Advertising Agency

Aug 2015 - Jun 2018 (2 years 10 months)

Designed advertising campaigns, packaging systems, and brand identity frameworks across print and digital channels to strengthen brand visibility for multiple consumer brands. Improved cross-channel brand consistency by producing marketing collateral and visual communication assets for campaigns.

Brand Identity Design Packaging Design visual communication Typography Color Systems Marketing Collateral

Education

Degrees, certifications, and relevant coursework

Maharaja Sayajirao University of Baroda

Bachelor of Fine Arts (BFA), Visual Communication and Art History

Earned a Bachelor of Fine Arts (BFA) in Visual Communication and Art History from the Faculty of Fine Arts at Maharaja Sayajirao University of Baroda in 2015.