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Sarah Lotfi

@sarahlotfi

Senior video producer at Petersons who directed production for 2,000+ titles and grew its YouTube channel to 5,600 subscribers.

United States

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What I'm looking for

I’m drawn to mission-driven work that requires clarity, responsibility, and reach. I care deeply about how ideas are communicated and how video can shape public understanding at scale.

At Petersons, I led creative vision, production, and post-production for video content across Petersons and its sister brands. I directed production for 2,000+ titles and grew a YouTube channel from 1,000 to 5,600 subscribers.

I managed and mentored a distributed creative team, set production workflows and quality standards, and oversaw live-action, animation, motion graphics, and VFX. I also designed, budgeted, and built two studios and integrated AI tools into production workflows.

At DOG AND ROSE MEDIA, I produced, directed, and edited branded and narrative work for agency and independent clients. I also produced and directed KNIGHT TO QUEEN, later released in France as La Reine Dépouillée, which received festival recognition.

At CSU GLOBAL, I produced and edited the national broadcast TV spot MOVE FORWARD, which aired during the 2019 Super Bowl. I’m drawn to mission-driven work that calls for clarity, responsibility, and reach, and I care about how video shapes public understanding.

Experience

Work history, roles, and key accomplishments

Senior Video Producer

Petersons

Oct 2021 - Aug 2026 (4 years 10 months)

Led creative vision, production, and post-production for proprietary video content across Petersons and sister brands, supporting large-scale digital learning and marketing initiatives. Directed and oversaw end-to-end video production for 2,000+ titles, managed a distributed team, and integrated AI tools into workflows.

Video Production Creative Direction Post production Team Leadership Budgeting Scheduling Vendor Management AI Enhanced Production YouTube Strategy ADA Compliance

Video Production Specialist

Petersons

Mar 2021 - Oct 2021 (7 months)

Supported video production for Petersons, contributing to creative and technical aspects of content creation.

Video Producer

Dog and Rose Media

Aug 2018 - Mar 2021 (2 years 7 months)

Produced, directed, and edited branded and narrative video content for agency and independent clients. Led video projects from concept through distribution, directed shoots, managed crews and vendors, and maintained client relationships.

Video Production Directing Editing Client Management Project Management Crew Management

Video Production Specialist

CSU Global

Aug 2017 - Jun 2020 (2 years 10 months)

Creative lead for institutional marketing, executive communications, and live video programming. Directed and produced marketing and brand videos, produced a national broadcast TV spot, and grew YouTube channel subscribers.

Video Production Marketing Live Streaming YouTube Strategy Brand Guidelines Creative Direction

Director of Development and Strategy

Cinevia Pictures

Jul 2015 - Aug 2017 (2 years 1 month)

Creative executive role bridging storytelling, production, and business development. Directed award-winning short film, led creative development, negotiated contracts, and coordinated casting and production on independent projects.

Creative Development Film Production Contract Negotiation Talent Packaging Storytelling Business Development