At Fullbay, I owned the social video operation from concept and scripting through filming, post-production, and distribution. I grew organic YouTube views from approximately 2,000 to 440,000 per month with no paid promotion, and the channel peaked at 2.2 million views in a single month.
I produced Fullbay’s first long-form documentary, Rescue 4: Legacy of a 9/11 Hero, which passed 100,000 organic views in its first week. I also led AI workflow implementation across pre- and post-production, cutting post-production time in half or more depending on the project.
Through Missio Films, I’ve edited and finished branded documentaries, promos, paid-social cutdowns, and sizzle reels. I pitched, won, produced, and directed a video rebrand for Pearson Education comprising 55 branded-content documentaries in one year, and created and directed Sober Stories, which reached 50M+ organic Instagram views and 10,000+ new followers in one year.
