
Sarah Islam
@sarahislam1
I build SEO and AI search strategies that grow qualified organic demand and revenue.
What I'm looking for
I'm building Octopods' organic presence from the ground up, creating its technical SEO foundation, programmatic landing pages, and AEO/GEO strategy. My work has earned 14K+ AI-search impressions and driven 100+ qualified marketplace installs.
Previously at Rasayel, I led a six-phase SEO roadmap that grew organic traffic 40% and MQLs 120%, while mentoring seven writers and building AI-search measurement in GA4. Across B2B, digital, and content-led teams, I've turned keyword research, content strategy, technical SEO, and conversion-focused copy into measurable growth.
Experience
Work history, roles, and key accomplishments
Head of SEO & AI Search
Octopods
Oct 2025 - Present (11 months)
Launched Octopods' online presence, developing the website and building the technical SEO foundation. Owns AEO and GEO strategy, earning 14K+ impressions across AI platforms, and built a programmatic SEO system of 50+ landing pages.
SEO & Content Lead
Rasayel
Sep 2023 - Oct 2025 (2 years 1 month)
Executed a 6-phase SEO roadmap, driving 40% organic traffic growth and a 120% increase in MQLs. Led AEO/GEO strategy, built GA4 dashboards, and mentored a team of 7 writers.
Independent SEO & Content Consultant
Freelance
Jun 2018 - Sep 2025 (7 years 3 months)
Owned end-to-end SEO and content strategy for multiple B2B clients, driving an average 35% increase in organic traffic. Conducted competitor gap analyses and created high-converting sales copy.
Content & Growth Lead
Ackoo
Mar 2022 - Aug 2023 (1 year 5 months)
Planned and curated app-homepage content for 6 countries, driving a 25% increase in page engagement. Built content strategy and editorial calendar, lifting engagement 30% and increasing open rates by 15%.
Content Team Lead & Editor
Geek Lab Holdings
Nov 2021 - Mar 2022 (4 months)
Trained and managed 6 analysts and writers, overseeing publishing workflows and content quality. Ran keyword research and on-page SEO across daily finance content.
Marketing Specialist
Learnk8s
May 2021 - Aug 2021 (3 months)
Wrote SEO blog content for a technical DevOps and Kubernetes audience, generating qualified leads through LinkedIn, Slack and Discord.
Sales Development Representative
Jibble Group
Feb 2021 - Apr 2021 (2 months)
Made 60+ daily outbound calls and emails to generate qualified leads across various industries. Utilized HubSpot CRM and sales methodologies to develop new business opportunities.
Education
Degrees, certifications, and relevant coursework
Digital Vidya
Certified Digital Marketing Master Course, Digital Marketing
2024 - 2025
Completed the Certified Digital Marketing Master Course from Digital Vidya, covering comprehensive digital marketing strategies and tools.
Xiamen University Malaysia
Bachelor of Management, International Business
Activities and societies: Honours Program, 50% Merit Scholarship Holder, Internet+ Innovation and Entrepreneurship Competition
Earned a Bachelor of Management in International Business from Xiamen University Malaysia, graduating in September 2021.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Job categories
Skills
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